August 6th, 2009 by InsideOut Solutions
InsideOut launched three new web site designs last week, and we are already seeing huge improvements.
The Voss Inn, Bozeman MT
The Voss Inn, a Montana Bed and Breakfast in Bozeman, had a site that was begging for a face lift. They had been a promotion client of ours for over a year, and we were excited to merge their great Search Engine Optimization from the last year with a modern web site that was current with web standards and reflected the unique and beautiful Victorian that Frankee and Bruce so lovingly maintain. As they continue with their promotions, it will be that much easier to increase the Voss Inn’s visibility online for both their primary and secondary key phrases.
Already we have seen these improvements in Google Search:
- Average visit up from 2 minutes to 5 minutes
- Bounce rate down from 46% to 29%
- Average pages per visit up from ~2 to ~6
Congratulations Frankee and Bruce!
Pinecrest Bed & Breakfast, Asheville NC
The Pinecrest Bed and Breakfast came to us desperate to see improvements on their organic placement on Google. Several years earlier, owner Stacy Shelly enjoyed first page placement for most of her primary key phrases in the competitive region of Asheville North Carolina. But, as her site aged and new developments were made in web viewing and web site design, she saw her site slip off page one.
Like so many of our clients, Stacy’s North Carolina Bed and Breakfast is a stunning Tudor-style home that has been maintained with love and dedication for over 100 years. So the first thing to make her site more appealing was to take some new photos of her property. She hired Christian Giannelli, one of our favorite photographers, to capture the beauty and elegance of her inn. We then used his photos and our skills to make Stacy a site that will allow her to climb back onto page one for her desired search terms. Stacy told us that after looking at about 100 bed and breakfast web sites online, she enjoyed the designs by Beth Logan the best.
Improvements in Google Search thus far:
- Bounce Rate down from 37% to 20%
- Average visit up from 2 minutes to 4 minutes
- Visits up 40% in first week!
Bridgeford House, Eureka Springs AR
The Bridgeford House came to us looking for a refresh of their aging site. Seeing the quality work we had done for others in the industry, as well as in their region, they trusted us to give them a site that would reflect the ambiance of their inn, as well as be a powerful online marketing tool.
Because we designed the web site for the Arkansas Bed and Breakfast Association, they knew what we were capable of, and felt confident making this investment with us.
We hope to continue working with the Eureka Springs Bed and Breakfast. Often after a site design we are able to help clients develop a logo which can be used for other marketing materials such as clothing, print materials or rack card design. Once you work with InsideOut on your web site or print materials, we are always here to support the product we created for you. In other words, no more logo fuss. The design isn’t just one pretty image to paste in the corner of your web site. We include multiple file types and alternate versions to suit various technical limitations and space requirements. After we do a logo design, we’re always available to help you, your vendors and publications with any technical problems related to your logo. It’s all part of our logo design service.
Please contact us today if you would like to get a quote for web site design, print or logo development.