Internet Marketing Weekly: Facebook Timeline and Enabling the Subscribe Button

The new version of Facebook for personal profiles called Timeline, will become mandatory within the week to all users. If you haven’t voluntarily enabled it, now is the time to add a great cover image that tells your story before the switch takes place. This article will not only tell you how, but includes a downloadable template.

Once you do this, consider enabling the Subscribe button on your profile. If you’re an innkeeper who likes to post things about your inn on your personal page, you can set those status updates to “public.” When you do so, anyone who has subscribed to your personal profile will get to see your posts. They won’t, however, be able to see any status updates you earmark for friends, or special sub-groups you’ve created.

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The way that Subscribe works is any and all Facebook users can sign up to get the PUBLIC posts in their News Feed of any user who has enabled Subscribe. Please Note: Subscribe is optional.

Facebook is pushing the Subscribe option (maybe to compete with Google+ ?). For Facebook users that have enabled Subscribe, the button now shows in the Comments plugin on websites, so you can easily find and subscribe to new people. Plus, Facebook recently introduced the Subscribe button plugin which you can add to your website.

Though it would seem the Subscribe option is designed for public figures, you may fid this a useful addition to your personal profile if you like to mention the activity happening at your inn, ranch or other business. If you’re someone who only uses your personal profile as a gateway to your fan page, then adding the subscribe button, and posting as the owner of your business makes a lot of sense.

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