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Last month, I published a general blog post on how to deal with negative reviews from online sources.  This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted.  Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)

It happens to every business sooner or later – a less than stellar review shows up online.  That’s nothing new. In this article, I present an overview of of options on how to deal with negative reviews when they show up online. No doubt about it: online reviews and social media empower consumers.  That’s both good… (Read More)

Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)

This article, which deals with the steps to take to earn links with your outreach efforts, is the fourth part of my series on Link Building for SEO. If you aren’t familiar with link building basics, how to start a campaign, or what outreach is I recommend you read: Part 1 – The Basics Part… (Read More)

Link Building for SEO in 2014: Adding Outreach

September 30th, 2014 by Shawn Kerr

This article, which deals with link building outreach best practices is the third part of my series on Link Building for SEO in 2014. If you aren’t familiar with link building basics or how to start a campaign I recommend you read: Part 1 – The Basics Part 2 – Starting a Campaign A core… (Read More)

Inbound Marketing Tools: Reach the Customer

September 3rd, 2014 by Josh Wise

So, you’ve determined that inbound marketing is for you, and that it’s an investment that can help you attract new customers and grow your business. Now we move from the “why” to the “how” to learn that it’s the tools of inbound marketing that are practical in reaching those new customers. The Link Between Making Breakfast… (Read More)

Internet Marketing Resolutions for 2014

December 29th, 2013 by Shawn Kerr

The new year is upon us and at this time of year tradition demands that we make our resolutions for the upcoming year.  Don’t forget your internet efforts when it comes to your business’ marketing resolutions for 2014. Making resolutions for the new year should be treated seriously.  Lots of folks chuckle about their New… (Read More)

Occasionally, our current and potential clients will submit their concerns about having a WordPress website.  Often these concerns are raised when a website Content Management System (CMS) provider publishes a blog post, email newsletter or other article denouncing WordPress as a website platform in order to convince readers that they offer a better alternative with… (Read More)

Don’t Copy & Paste Your Way to the Bottom of Search Results: Make Sure Your Website Content Is Always Your Own – and Protect It! The success of your internet marketing depends a great deal on the text that appears on your website pages, blog posts, directory listings, etc. There’s been a great deal of… (Read More)

Internet Marketing on Bing: What should be your strategy be with recent announcements about Xbox & Facebook? Bing now regularly edges out Yahoo as the second most used search engine and the overall trend indicates that it will continue to eat away at Yahoo’s share of the search pie. Thus far, Bing has not been… (Read More)

Mobile Website Upgrade for WordPress Websites

May 27th, 2012 by Shawn Kerr

Internet Marketing News: WordPress Websites Have a New Mobile Option Mobile website standards, as with everything else related to the internet, have continued to evolve at an increasing rate and InsideOut Solutions is proud to announce a new mobile website solution for our Inndx and WordPress website customers that offers greater design flexibility, content management,… (Read More)

Online Reputation Management For Your Business

April 29th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Why it’s important to monitor your Bed and Breakfast’s Online Reputation. We are living in a world dominated by fast moving information, real time data and social media. We are receiving higher volumes of information at a quicker rate then ever before. This new explosion has created a very unique issue for… (Read More)

How to Market Your Pet-Friendly B&B

April 22nd, 2012 by InsideOut Solutions

Internet Marketing Weekly: Attract guests traveling with pets to your bed and breakfast. Do you allow pets at your bed and breakfast? If so, how often do you welcome guests with pets? Have you noticed the growing trend in pet travel? Do potential guests know your inn is pet friendly? Hint: It takes more than… (Read More)

Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)

Measuring ROI through your booking engine or shopping cart

April 1st, 2012 by InsideOut Solutions

Internet Marketing Weekly: Does your booking engine provide you enough information to make informed decisions about ROI? As a small business owner, you work hard to attract visitors to your website. Your website is optimized for search engines, and your directory listings are complete and compelling. You check your Analytics statistics every month, you blog… (Read More)

Internet Marketing Weekly: Google is Changing – Not Always for the Better for Your Website Of the recent and rumored changes at Google, many have one thing in common: they are designed to entice Google users to remain on Google sites rather than click through to non-Google sites. The reason is straightforward enough: Google is… (Read More)

5 Ways YouTube Can Help Your Online Marketing

March 18th, 2012 by InsideOut Solutions

Internet Marketing Weekly: YouTube Can Be Used as a Great Marketing Tool to Help Your Business Grow   YouTube has grown into one of the most popular websites worldwide in the past couple of years. With over 2 billion videos viewed daily, it as emerged as one of the top search engines for content. As… (Read More)