July 24th, 2017 by Shawn Kerr
It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together. This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and Search Engine Optimization can be used to create a greater whole when used… (Read More)
March 29th, 2017 by Shawn Kerr
Owning vs. renting a website is a question that most small businesses face when they decide to start or change their internet marketing strategy. This series of articles covers the pros and cons of website ownership and leasing options. It is targeted to our clients in the bed & breakfast, dude ranch and related hospitality industries, but… (Read More)
November 29th, 2016 by Shawn Kerr
Last month, I published a general blog post on how to deal with negative reviews from online sources. This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted. Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)
October 31st, 2016 by Shawn Kerr
It happens to every business sooner or later – a less than stellar review shows up online. That’s nothing new. In this article, I present an overview of of options on how to deal with negative reviews when they show up online. No doubt about it: online reviews and social media empower consumers. That’s both good… (Read More)
February 29th, 2016 by Shawn Kerr
Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)
September 30th, 2014 by Shawn Kerr
This article, which deals with link building outreach best practices is the third part of my series on Link Building for SEO in 2014. If you aren’t familiar with link building basics or how to start a campaign I recommend you read: Part 1 – The Basics Part 2 – Starting a Campaign A core… (Read More)
September 3rd, 2014 by Josh Wise
So, you’ve determined that inbound marketing is for you, and that it’s an investment that can help you attract new customers and grow your business. Now we move from the “why” to the “how” to learn that it’s the tools of inbound marketing that are practical in reaching those new customers. The Link Between Making Breakfast… (Read More)
September 30th, 2013 by Shawn Kerr
Occasionally, our current and potential clients will submit their concerns about having a WordPress website. Often these concerns are raised when a website Content Management System (CMS) provider publishes a blog post, email newsletter or other article denouncing WordPress as a website platform in order to convince readers that they offer a better alternative with… (Read More)
July 29th, 2012 by Shawn Kerr
Don’t Copy & Paste Your Way to the Bottom of Search Results: Make Sure Your Website Content Is Always Your Own – and Protect It! The success of your internet marketing depends a great deal on the text that appears on your website pages, blog posts, directory listings, etc. There’s been a great deal of… (Read More)
June 27th, 2012 by Shawn Kerr
Internet Marketing on Bing: What should be your strategy be with recent announcements about Xbox & Facebook? Bing now regularly edges out Yahoo as the second most used search engine and the overall trend indicates that it will continue to eat away at Yahoo’s share of the search pie. Thus far, Bing has not been… (Read More)
May 27th, 2012 by Shawn Kerr
Internet Marketing News: WordPress Websites Have a New Mobile Option Mobile website standards, as with everything else related to the internet, have continued to evolve at an increasing rate and InsideOut Solutions is proud to announce a new mobile website solution for our Inndx and WordPress website customers that offers greater design flexibility, content management,… (Read More)
April 22nd, 2012 by InsideOut Solutions
Internet Marketing Weekly: Attract guests traveling with pets to your bed and breakfast. Do you allow pets at your bed and breakfast? If so, how often do you welcome guests with pets? Have you noticed the growing trend in pet travel? Do potential guests know your inn is pet friendly? Hint: It takes more than… (Read More)
April 19th, 2012 by InsideOut Solutions
Internet Marketing Weekly: Control Access to Your Personal Information by Apps on Facebook Last week, a work colleague mentioned that while using Facebook, she had been sent an event invite to something called “Facebook Goes Pink.” She said she thought it might be something for breast cancer awareness, and wanted to respond, so she clicked… (Read More)
April 8th, 2012 by InsideOut Solutions
Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)