InsideOut Solutions recently worked with The Wakefield Inn, a bed and breakfast in New Hampshire, to design a postcard with Chef/Owner Janel Martin’s pear scone recipe. They chose a 4.25″ x 6″ card, which is the maximum size for the U.S. postcard rate, and it gave us plenty of room for all the elements of a great recipe postcard: the ingredients list, instructions, photos and a design branded with the inn’s logo, fonts and colors. There was even space for a QR code that goes straight to their bed and breakfast website’s Recipes page.
Postcards are very economical to print and mail, making them a good print marketing value. It’s a unique way to say “Thank You” and get customers to hold onto your contact information after they’ve visited. It’s also a nice memento that creates a positive association with your business every time they make your recipe!