After the purchase and renovation of their historic Hudson, NY building, The Barlow needed a distinctive boutique hotel website design. Owners Duncan Calhoun and Russ Gibson also knew every detail of the branding and marketing would require attention—from pens and mugs, to guest information books and printed brochures. And the marketing for this new venture (in addition to their Croff House and Enchanted Villa properties) had to begin before the renovation was complete.

A hotel logo design for every occasion

The Barlow: a boutique hotel website design by InsideOut Solutions

The Barlow’s boutique hotel website design.

InsideOut started by establishing the basic branding: the logo design, colors, typefaces and overall “look and feel.” The design decisions were influenced by the Art Deco era of the original building and the taste and feedback of the owners. Designer Jim McCauley created a logo that not only had the right look, but was created as a vector graphic for easy use no matter what the application. The logo art was crafted with the flexibility to make its way on pens, key cards, window clings, mugs, wine openers and more…even the front awning. InsideOut’s graphic designers were there along the way to create designs for each item or assist with any technical questions about adapting the logo as needed.

A clean, modern & responsive boutique hotel website design

Once the hotel branding was set, the next order of business was using the established logo, colors and fonts to set up a temporary site. In this way, would gain traction in the search engines and also keep interested parties informed on the hotel’s progress.

After months of hard work (plus the inevitable delays of a remodel), Duncan and Russ called in Christian Giannelli to take gorgeous photos showcasing the decor and amenities. With the photos completed, Beth Edwards and her web design team created a boutique hotel website design that matches the feeling of The Barlow. Modern and elegant, the website uses the beautiful photos for greatest effect.


In addition to this brochure, InsideOut’s graphic design work included The Barlow Hotel’s logo design, business cards, key cards, print ads, note pads and guest information book.

Behind the scenes, the site is also up-to-date…it’s HTML 5-compliant, has been optimized for search and features a responsive web design that immediately resizes whether the viewer is on mobile, an iPad or a laptop. The social media bar appearing on the bottom of every page makes it easy for visitors to promote the hotel via Facebook, Twitter, Google+, LinkedIn and Pinterest. This custom-coded site uses three new plugins which make it easy to add or update the rooms, homepage slideshow and photo galleries. Duncan and Russ can make updates on their own or they can contact the team at InsideOut to make changes.

The Barlow Hotel graphic design of print collateral

A brand new hotel needs a host of printed materials. InsideOut’s graphic design team took care of the layout and printing of branded business cards, note pads and brochures. The interior pages of the guest information book were designed to allow Russ and Duncan to update the information and to print new pages as needed. Their 12″ x 9″ trifold brochures are distributed via a display box just outside the hotel and through local visitor information centers. The brochure’s clean design matches the website and provides rates, a QR code, map, and large photos to entice a stay at this beautiful Hudson hotel.

Looking for a Boutique Hotel Website Design & Graphics Provider?

InsideOut Solutions has been designing effective websites and print marketing > for the specialty lodging and destinations since 1997.  We invite you to review our portfolio of lodging website designs, branded sets, graphic design, and more.  You are welcome to contact us to learn more about how InsideOut can help you improve your web and print marketing efforts.