Category Archives: Marketing

User Generated Content: Leverage happy guests online!

August 27th, 2019 by Ariel Ferree

  Word-of-mouth was considered one of the most effective forms of marketing; now, there is user-generated content. As consumer insights continue to show, overly branded content gets lost in the never-ending stream of marketing that consumers face daily. There is a sense of redundancy in marketing and advertising now that makes it easier to tune… (Read More)

Hashtag Marketing for Hospitality Professionals

June 25th, 2019 by Ariel Ferree

There is a collection of generations that call the criss-cross sign on your keypad a pound symbol. Younger generations more readily identify that same sign as a hashtag. No matter the generation you fall in, today’s marketing has made the hashtag a symbol you need to know. If you want to know how to communicate… (Read More)

Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken.  This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)

Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation.  A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)

Branding Your Business:

January 24th, 2014 by jennifer

When it comes to branding your business, just getting past the logo design can be daunting. Once you have a logo, what do you do with it? Mariah Walters, CEO of bed & breakfast directory, had an existing logo, a lot of ideas, and a short timeline as the annual PAII conference approached. What… (Read More)

After the purchase and renovation of their historic Hudson, NY building, The Barlow needed a distinctive boutique hotel website design. Owners Duncan Calhoun and Russ Gibson also knew every detail of the branding and marketing would require attention—from pens and mugs, to guest information books and printed brochures. And the marketing for this new venture… (Read More)

5 Keys to Mobile Marketing

August 9th, 2011 by InsideOut Solutions

Mobile Advertising will expand into a billion dollar a year industry in 2011. eMarketer calculated that U.S. smartphone users reached 60.2 million at the end of 2010, nearly doubling user rates from 2009. With smartphones projected to grow to 73 million users by year’s end, this market should not be ignored. There is a fundamental… (Read More)

Steps to Building Your Online Brand Awareness

June 27th, 2011 by InsideOut Solutions

Brand awareness is no longer a one lane road. It’s more like a major interstate with lanes and exits in every direction. You can no longer rely on just buying advertising and sending customers marketing pieces in the mail. You have to interact and engage your potential customers. Consumers have always relied on word of… (Read More)

Oprah, QR and Me

May 19th, 2011 by Pat McCauley

One very rainy Sunday afternoon I decided to browse through the newest O magazine. I like O, The Oprah Magazine because Oprah and I have several things in common: we are the same age, we both love Maui, we both battle with weight issues and we are both CEOs of our own company. The similarities,… (Read More)

Logo and Branding Basics for Innkeepers

October 6th, 2010 by jennifer

Your Sign Is Not Your Logo The sign at the front of your inn has one main function—to be noticed by people passing by. Your front sign is important, but your logo is more critical because of its broader function as a marketing tool. A logo is more than a picture next to the name… (Read More)

7 Seas Wine Label Design

April 19th, 2010 by jennifer

Captain’s Walk Winery in Green Bay, Wisconsin wanted a wine label for a rosé to be heavily promoted during the annual Tall Ships Festival. The wine, called ‘7 Seas’, needed a look that was eye-catching but in a muted palette that would work with established branding and the wine’s color. The final design is the… (Read More)

February Internet Marketing Webinars

January 17th, 2010 by InsideOut Solutions

We just published our list of January Webinars for Internet Marketing a few days ago and now we are looking to the future.  We have reviewed the requests for past attendees of our November and December Webinars and below we have outlined four new Webinars you might want to attend. We will also be repeating… (Read More)

January Internet Marketing Webinars

January 14th, 2010 by InsideOut Solutions

InsideOut Solutions, the B&B web site development and marketing leader, will be offering free educational Webinars in January 2010.  You are invited to attend so you can learn new strategies on how to improve your online marketing. Webinars are easy and fun to attend. To see how the process works please follow this link

Discount Up to 30% off

November 19th, 2009 by jennifer

There’s still time to get your holiday greeting cards or postcards ready. You can also create all-purpose postcards or personalized notepads to leave in your rooms or sell in your gift shop. They’re inexpensive souvenirs for guests that also promote your business. InsideOut has great print deals on the following items for a limited time… (Read More)

Google Local Business Center Help

November 12th, 2009 by InsideOut Solutions

Google Maps is a major component with every Google Search.  If you do a search for a business type along with a city, Google is most likely going to provide to you a list of results and their location on a map.  See the example below when a search is done for Eureka Springs Bed… (Read More)

InsideOut Attends Adwords Seminar

October 26th, 2009 by InsideOut Solutions

On Oct. 20 and 21 Katie Pate attended a two-day seminar on advanced Adwords marketing. Lead by Google-approved Adwords Seminar Leader Brad Geddes of bg Theory, the seminar focused on advanced Adword use. Some subjects covered included Setting Goals and tracking conversions, getting in-depth information on ROI and profit tracking, effective bidding strategies and account… (Read More)

Save Money on Your Holiday Greetings

October 22nd, 2009 by jennifer

Yes, it’s almost that time. So take care of it now and check that off your holiday to-do list. You can send your guests and friends a greeting card, but that $.44-cent postage can be a killer! What to do? Postcards are a great option; they still have that personal touch, plus the $.28-cent rate… (Read More)

Lookout Point Lakeside Inn was down to their last box of brochures. Co-owner Kristie Rosset decided this was the perfect time to update the design of the piece. InsideOut had recently established a new look for her postcards and business cards. Now we had the opportunity to brand the brochure. Kristie was happy with the… (Read More)