September 28th, 2016 by Shawn Kerr
Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken. This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)
August 30th, 2016 by Shawn Kerr
Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation. A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)
November 5th, 2013 by jennifer
After the purchase and renovation of their historic Hudson, NY building, The Barlow needed a distinctive boutique hotel website design. Owners Duncan Calhoun and Russ Gibson also knew every detail of the branding and marketing would require attention—from pens and mugs, to guest information books and printed brochures. And the marketing for this new venture… (Read More)
August 9th, 2011 by InsideOut Solutions
Mobile Advertising will expand into a billion dollar a year industry in 2011. eMarketer calculated that U.S. smartphone users reached 60.2 million at the end of 2010, nearly doubling user rates from 2009. With smartphones projected to grow to 73 million users by year’s end, this market should not be ignored. There is a fundamental… (Read More)
May 19th, 2011 by Pat McCauley
One very rainy Sunday afternoon I decided to browse through the newest O magazine. I like O, The Oprah Magazine because Oprah and I have several things in common: we are the same age, we both love Maui, we both battle with weight issues and we are both CEOs of our own company. The similarities,… (Read More)
October 6th, 2010 by jennifer
Your Sign Is Not Your Logo The sign at the front of your inn has one main function—to be noticed by people passing by. Your front sign is important, but your logo is more critical because of its broader function as a marketing tool. A logo is more than a picture next to the name… (Read More)
April 19th, 2010 by jennifer
Captain’s Walk Winery in Green Bay, Wisconsin wanted a wine label for a rosé to be heavily promoted during the annual Tall Ships Festival. The wine, called ‘7 Seas’, needed a look that was eye-catching but in a muted palette that would work with established branding and the wine’s color. The final design is the… (Read More)
January 17th, 2010 by InsideOut Solutions
We just published our list of January Webinars for Internet Marketing a few days ago and now we are looking to the future. We have reviewed the requests for past attendees of our November and December Webinars and below we have outlined four new Webinars you might want to attend. We will also be repeating… (Read More)
January 14th, 2010 by InsideOut Solutions
InsideOut Solutions, the B&B web site development and marketing leader, will be offering free educational Webinars in January 2010. You are invited to attend so you can learn new strategies on how to improve your online marketing. Webinars are easy and fun to attend. To see how the process works please follow this link http://screencast.com/t/MTVkNTJkN2
November 19th, 2009 by jennifer
There’s still time to get your holiday greeting cards or postcards ready. You can also create all-purpose postcards or personalized notepads to leave in your rooms or sell in your gift shop. They’re inexpensive souvenirs for guests that also promote your business. InsideOut has great print deals on the following items for a limited time… (Read More)
November 12th, 2009 by InsideOut Solutions
Google Maps is a major component with every Google Search. If you do a search for a business type along with a city, Google is most likely going to provide to you a list of results and their location on a map. See the example below when a search is done for Eureka Springs Bed… (Read More)
October 26th, 2009 by InsideOut Solutions
On Oct. 20 and 21 Katie Pate attended a two-day seminar on advanced Adwords marketing. Lead by Google-approved Adwords Seminar Leader Brad Geddes of bg Theory, the seminar focused on advanced Adword use. Some subjects covered included Setting Goals and tracking conversions, getting in-depth information on ROI and profit tracking, effective bidding strategies and account… (Read More)
October 22nd, 2009 by jennifer
Yes, it’s almost that time. So take care of it now and check that off your holiday to-do list. You can send your guests and friends a greeting card, but that $.44-cent postage can be a killer! What to do? Postcards are a great option; they still have that personal touch, plus the $.28-cent rate… (Read More)
October 21st, 2009 by jennifer
Lookout Point Lakeside Inn was down to their last box of brochures. Co-owner Kristie Rosset decided this was the perfect time to update the design of the piece. InsideOut had recently established a new look for her postcards and business cards. Now we had the opportunity to brand the brochure. Kristie was happy with the… (Read More)
October 16th, 2009 by jennifer
Make some all-purpose greeting cards to tell your guests ‘You’re Invited’, ‘Thank You’, or ‘Happy Holidays’. Leave postcards or notepads in your rooms or create your own series of postcards to sell in your gift shop. Or place a bookmark in all your living room or library books — it’s a wonderful way for guests to take a bit… (Read More)
October 7th, 2009 by InsideOut Solutions
At some point it might happen to you. A past guest is being critical about an experience they had at your property. The issue might be small or large but they feel they need to leave a negative review on sites like Trip Advisor, Yelp.com or Bedandbreakfast.com. If this has happened to you, we have… (Read More)