Google’s “Telephonophobia”Google is notoriously reticent about calling businesses. When they do call, it’s because you’ve asked them to make the call. Those calls are mostly automated voice or text to provide PINs for account setup, login 2-step verification, Google Places listing verification, etc. A Google representative may call your business if you’re a Google AdWords user. Other than that, Google won’t pick up the phone to call you unless you request the call. They also make it extremely difficult to reach a person when you call them for support with their products.
A Real World Example of Phony Google Telemarketing CallsI received a call from a frustrated local business (not a client) in Plano, Texas asking if InsideOut Solutions had been calling their business to get it listed on Google Places. I explained to the caller that while we offered services to help our clients with their Google Places listing, it was not our policy to cold call businesses to sell that service and asked her why she thought InsideOut had called her. She replied with the whole story (paraphrased below for brevity and clarity):
We keep getting calls from someone saying they are Google and that they are calling to help us get our Google Places listing. They keep calling us over and over again. I typed ‘Google places placement service’ into Google and your company’s website came up, so I thought it might be you.I explained that it most certainly was not us calling, but it certainly was a solicitation. I commended her on her skepticism about it actually being Google making these calls. I then advised her that if she wanted to avoid calls like this she should make sure her business was listed in the National Do Not Call Registry and, if she continued to receive calls after a month of registering, to file a complaint with the registry. This “Google called me” issue seems to come around with some regularity, so I thought I’d take this opportunity to set the record straight on Google telemarketing calls policy by quoting it directly:
Google telemarketing callsWatch out for parties calling and selling services claiming to have a special relationship with or claiming to be Google. Often, these parties are telemarketers that are not affiliated with Google and are trying to leverage the Google brand to sell your business some type of online service. Keep in the mind the following:
- Google does not place robocalls.
- Google does not call to “update your front page listing” or ask you to “claim your free website.”
- Google does not charge for inclusion in Google Search or Places.
If you ever receive a call, automated or live, meeting any of the above descriptors just know that you’re not on the line with a Google telemarketing representative. If they claim they are from or have a special partnership with Google they’re lying (i.e. it’s a scam) and that’s no way to start a relationship with a service provider. If you are an InsideOut Solutions client who would like help with Google maps, places, Google+ or other Google products from a provider who doesn’t pretend to be something it’s not, contact us.
Google is a Big Target for Scams and MisrepresentationThe telemarketing examples just scratch the surface of the kinds of mirepresentation used by scammers in order to give their purported services credibility. Some other scams that businesses should be especially aware of include:
Gmail Account Recovery Scam via SMS MessagesGoogle policy states that Google will not send you a text message requesting that you respond by phone call or reply text to verify your identity if your account has been compromised. If you receive an SMS message like this, do not respond to it, instead:
- Login to your Google account, go to your security settings and review recent activity to see if there has been any unauthorized activity. If you believe your account has been compromised, Google offers a Gmail security checklist.
- Forward the SMS message to your mobile phone service provider’s spam reporting number.
Google Search Scams for SEO/Top PlacementAnyone contacting you claiming to be from Google or working with Google and promising top placement for organic (i.e. non-paid advertising) keyword search results is:
- Lying about their relationship to Google (i.e. they don’t have one)
- Also lying about their ability to guarantee top placement