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Google Knowledge Graph Gets Social

Google Adds Social Media Profile Links to Knowledge Graph Panel

January 26th, 2015 by Josh Wise

Ever been searching for a business in Google and wish that you could see its social profiles in the search results? If so, your wait is over. Late in 2014, Google created some template coding that enables users to add social media profiles (Facebook, Twitter, Pinterest, etc.) into their website’s own coding. After a short time, these social media profiles become visible in the Knowledge Graph panel on a search results page.

Google Knowledge Panel Search Results

Even if the coding isn’t added to your site right away, Google assures website owners that it will still be “crawling” the internet for this information, even without users filling in the template code and adding it to their sites. However, it’s a good idea to get ahead of the game. By adding the schema.org appropriate code instead of waiting on Google to do it, the social profiles will be indexed more quickly. Also, adding the code before Google attempts to do so helps ensure that the correct social profile links are added.

If you’re an SEO, SEM or Internet Marketing services client, we’ll be rolling this out soon, but feel free to ask us to double check. If you’re none of the above, but you’re interested in having this done by us rather than waiting on Google, feel free to contact us for a quote.

Find out more in Google’s article on the recent addition to knowledge graph.