April 29th, 2015 by Shawn Kerr
We are proud to announce the release of the new Mounthaven Resort website on April 17. The new website features a custom responsive web design built in WordPress. The cutting edge HTML5 coding and CSS3 styling standards used in the design will provide a competitive advantage to the online marketing efforts of owners James and Zandy Ball. This new website also ensures that their mobile search visibility will improve because it is compliant with the new Google mobile-friendly algorithm that rolled out April 21.
When James and Zandy purchased the Mounthaven Resort in Ashford, Washington back in 2013 they knew one of their priorities had to be a replacement for the website that came with the business since it was over a decade old (and looked it). James contacted InsideOut Solutions, citing the redesign of the Manitou Lodge website as a major reason they wanted to talk to us.
Persistence Pays Off When You Have the Product & Service to Back It Up
Things then got busy very quickly for the new owners and the plan for a new website was set aside. Pat McCauley continued to stay in touch with James and Zandy, letting them know about new developments and design approaches that InsideOut was using to improve the internet marketing efforts of its clients. Once they got through their first couple of seasons at the resort, James contacted Pat McCauley so that they could work with us to better market their beautiful resort and event venue near Mt. Rainier with a new website.
Creating a Brand New “Look and Feel” – The Layout
Our lead designer Beth then worked with Zandy to gather the information and materials needed to put together a design proof.
The new design serves to set the scene of this resort’s beautiful location. Rustic yet refined wood tones evoke the cabin rentals of the resort. The soft edging on header photos and other page elements create a serenity to match the forested setting beneath majestic Mt. Rainier.
After a few adjustments to suit their preferences, Zandy’s emailed response was “We absolutely love the new site you’ve prepared for us!”
Developing the Groundwork – A Custom Responsive Web Design
WordPress developer Taylor then took over the project to adapt the design proof as a responsive website with a customized theme built in cutting-edge HTML5 and styled with CSS3. The result is a fully custom responsive web design that features:
- Responsive layout automatically adapts design elements to web browser resolution no matter what device is being used.
- Sticky navigation menu and social sharing bars that are always in view as a visitor scrolls down the page
- WordPress CMS for effortless updating of text & photographs and blogging
- Coding & styling that conforms to the World-Wide Web Consortium (W3C) standards and the recommendations of Google Developers
- Custom client-only WordPress plugins and post types developed by InsideOut Solutions specifically for lodging providers, including the Rooms post type which allows easy management of room description, amenities list, type of accommodation, photo gallery, rate, availability link and more.
Finishing the Build – The Fill-in
With the new website ready for content to be entered, Beth worked with Zandy and James to use all new photographs and rewrite the text to both reflect the marketing voice of the new owners and also take full advantage of the responsive website design. Beth carefully edited photos so that each shows off this resort’s beautiful property at its best. The text rewrite also included a reorganization of the content to make navigation and reading easier for the website’s visitors.
SEO services on visible content and code tags were applied during this time and, before the site launched, all URLs of the previous website are set up with redirects to ensure search engines and website visitors don’t have to deal with “page not found” errors. A Google Analytics account was also created for this new website to James and Zandy could keep track of website statistics that are vital to evaluating their internet marketing efforts.
Following the launch, the new website was submitted to the search engines so that its new architecture could be indexed.
Get Your Own Custom Responsive Web Design from InsideOut Solutions
If you have a WordPress website we designed that’s four or less years old we can provide you with a responsive upgrade. WordPress websites developed by InsideOut Solutions that are over four years old will typically require a full responsive redesign. Don’t have a WordPress website? We’ll build you one with a custom responsive design. Contact us today for a quote to keep your website ahead of the curve in the internet marketplace.