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Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken.  This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)

Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation.  A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)

Introducing Millennials, Your New Guests

December 16th, 2014 by Josh Wise

The Millennials? No, it’s not a science fiction TV show or a new, bestselling novel. It’s my age group, those born from the early 1980’s until the early 2000’s. If you’re just now hearing about them, it’s time to start doing some research because their purchasing power is estimated to be around $200 billion in… (Read More)