Lookout Point Business Card Redesign

June 9th, 2009 by jennifer

Old design vs. new business card design for Lookout Point

Old design vs. new business card design for Lookout Point

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.

Making the card a keeper
The key to an elegant design is uncluttered space. To keep the card clean and clear, we did not cram it with text and photos. Instead, we used two of Kristie’s favorite images, one for the front and one for the back. To make it a “keeper”, the card also advertises Lookout Point’s 10% hybrid car driver discount. We incorporated this special offer into the design by making it an icon rather than another line of text on the back. To keep the branding consistent, the business card uses colors, photos and other visual elements common to their web site and postcards.

The result:
The design was approved very quickly and InsideOut took care of the print management to ensure fuss-free printing and delivery. The innkeeper and the assistant innkeeper received 1000 cards each within a week after approval. Lookout Point is very happy with the new design:

“I LOVE the new business card!” Â – Kristie Rosset