The finished packaging with dark maroon capsule.

Captain’s Walk Winery in Green Bay, Wisconsin wanted a wine label for a rosé to be heavily promoted during the annual Tall Ships Festival. The wine, called ‘7 Seas’, needed a look that was eye-catching but in a muted palette that would work with established branding and the wine’s color. The final design is the result of a fruitful collaboration with the InsideOut design staff, the winery’s team and the printer, WS Packaging.

Click here to see a closeup of the finished front and back label.