Your domain name is one of the most important aspects of your business. In fact, it may even be more important than your business’ name! That’s why changing your domain name can be a pivotal decision. Before you think about changing it, continue reading to learn more about domain names and how much worth they hold.

What Is Your Domain Name?

Businessman in blue touching the domain ending com on a hexagon grid in front of office background

Merriam-Webster Dictionary defines a domain name as “a sequence of usually alphanumeric characters (such as that specifies a group of online resources (as of a particular company or person) and that forms part of the corresponding Internet addresses.”

In simpler terms, think of it as your address on the web. It acts as both your location as well as your identity in the online world. Needless to say, your domain name is more important than you may think.

Why Is My Domain Name So Important?

Businessman putting a card with text Make a good first impression in the pocket

Your domain name is your business’ first impression to online users…and we all know how important first impressions are. Now, you might be thinking, “Isn’t my business’ name my first impression?”

While your name is certainly one of your earliest impressions, it may not be your first. When you think about it, how does one get to your website? They only get there by typing in / clicking on your domain name.

So, to put that in perspective, your domain name is just as, if not more important than your business’ name.

Moreover, your domain name has an enormous effect on your SEO (Search Engine Optimization) results. Every moment since it was created, it’s been building trust with Google. Earning Google’s trust means more authority and higher rankings. Ultimately, this means more overall bookings and more money in your pocket.

What Happens If I Change My Domain Name?

Footprints of a man on the yellow beach sand from walking barefoot by the sea with water that washes away the footprints.

If you choose to change your domain name, expect to see a dip in your organic traffic. Think of it like moving out of your hometown and not telling anyone where you went. Gradually, people will find you again, but there are no guarantees.

Now, there are certain cases where changing your domain name might have some benefits. For instance, if your domain name is too generic and isn’t performing well against competitors. To be clear, this reasoning doesn’t apply if your site simply isn’t performing well due to lack of authority with Google. This can always be built back up over time.

In any other case, especially if your site has built up trust and authority with Google, changing your domain name will most likely do more harm than good.

What Now?

Blue-colored question mark and stack of books. Horizontal composition with copy space.

Your domain name is one of the most crucial aspects of your business. Changing it is a very big decision, so don’t make that decision lightly. Moving forward, focus on building up your trust and authority with Google through relevant content, backlinks, and providing a great user experience.

Remember, when in doubt, reach out! We’ve been in the business for more than 27 years, so just think of all that experience that you can tap into.

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If you have any additional questions about domain names, please reach out. We’re here to help.