Social media is one of the most powerful tools in digital marketing. With platforms such as Facebook, Instagram, and YouTube dominating the internet, it only makes sense to utilize their presence and make it work for you. Using social media to promote your brand will not only allow you to build trust with your consumers but also to foster a relationship with them. Whether you consider yourself to be a social media guru or not, continue reading to learn more about how social media marketing can work for you.
What Is Social Media Marketing?
Social media marketing is the use of social media platforms (such as Facebook, Instagram, and Youtube) to promote and build your brand image while interacting with existing customers and reaching new ones.
Since the rise and decline of MySpace, social media platforms have grown and expanded into a formidable global network consisting of a wide variety of platforms. As these platforms have grown in popularity, marketing professionals have been adapting to change while perfecting strategies to capture advantages over their competitors.
Foster A Relationship
Social media marketing allows businesses to connect directly with consumers like never before. Part of this connection involves the ability for businesses to interact with users through content, comments, and replies.
This connection and interaction allows brands to build trust with their consumers, creating a healthy relationship between both sides. Creating and maintaining this relationship leads to other potential consumers feeling welcome and more open to trying your product.
Having a healthy social media platform humanizes your business. So be sure to be yourself when promoting your brand. If a consumer feels like you’re an actual person/group of people behind the brand, they’re far more likely to happily interact with your business.
Sharing Is Caring
Additionally, social media marketing has the ability to tap into something similar to, but more powerful than “word of mouth marketing.” You guessed it, we’re talking about “Sharing”. You know how when a friend comes to you and tells you to try a certain product, you tend to trust them WAY more than if a salesperson were to tell you? Imagine that, but on a global scale that can happen in seconds.
With social media, users can share content/promotions with practically anyone around the world across a variety of platforms. Better yet, they can even share content from social media directly to a person’s text/email inbox.
The best part about all of this is that your content is being shown to new potential consumers from a source that they trust. That certainly feels like a hole-in-one right? Sharing is truly one of the most powerful tools for increasing brand awareness on social media.
Keep It Consistent
As we all know, consistency is key. So be sure to post on social media often. Every post you put out further increases your chance of being seen and interacted with. We recommend posting at least 3 times a week, if not daily. And don’t be afraid to post more than once per day. The more the merrier!
Additionally, social media platforms allow you to create and schedule posts to go out on a specific day/time. Doing this will allow users to know when to expect your content. This will further instill a sense of trust in your brand. And this will only prove to help your business as you’ll have boots on the ground advocating for you and your brand.
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If you have any additional questions about social media marketing, please reach out. We’re here to help.