Marketing is a critical component of a hospitality company’s profitability due to its nature of attracting and retaining guests. If modern, effective marketing strategies aren’t used, the business is at risk of falling behind. This can result in lower occupancy, lower revenue, and ultimately, a loss of market shares to competitors. Continue reading to learn more about a few 2023 marketing trends and how to stay ahead of the curve.
Sustainability
Consumers in today’s world put a strong emphasis on social responsibility with eco-friendly practices. Especially after traveling via car or plane, many consumers are sensitive to ensure that they do everything they can to minimize impact during their stay. The good news is that there are plenty of opportunities to implement eco-friendly practices nowadays such as reusable/refillable water bottles, organic food, energy-saving electronics, and low-flow toilets. Once you implement these sorts of practices, be sure to have an accredited organization certify you as “eco-certified.” Then you’ll be able to list that certification on your Google Business Profile, making you that much more attractive to potential guests.
Video Marketing
Video marketing has become a potent tool in marketing strategies around the world. With video content rising in popularity amongst social media platforms, promoting quality content will keep users engaged and boost your business. With new data covered in our recent blog post, Video Marketing In 2023, you can see that American travelers use travel videos to inspire, inform, and plan their trips more than ever before. Think about it, we live in an age of viral videos, where likes and shares are plentiful. With every share you get, that’s more free marketing for you. This is your chance to show everyone what your business is all about.
Influencer Marketing
In recent years, the use of influencers has become increasingly popular in the hospitality industry. By partnering with popular social media personalities, travel companies can leverage their large followings to promote their brand and attract new customers. In addition to providing engaging content that showcases a property’s unique features and amenities, they can also provide valuable reviews and recommendations that help build trust with potential guests. However, it’s important for businesses to carefully choose influencers that align with their brand values and messaging. This will further portray transparency, which is key to maintaining authenticity and trust with consumers.
Authenticity
Speaking of which, authenticity is one of the most crucial aspects of marketing in the hospitality industry. Today’s consumers value genuine experiences that make them feel like they are home away from home. They want to have a unique, memorable stay that feels like they are part of the community. Businesses that prioritize authenticity can differentiate themselves from their competitors and build a loyal customer base. This can be achieved by offering locally sourced food and beverages, providing access to cultural activities and events, and creating a personalized, welcoming atmosphere. More than just a trend, authenticity in the hospitality industry is a lifestyle. One that fosters relationships and trust with every one of your guests.
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If you have any additional questions about 2023 marketing trends in our industry, please reach out. We’re here to help.