We’re approaching the sun-drenched world of summer, where the air is warm, and the opportunities for properties to shine are endless. As the seasons begin to change, so do guest behaviors, presenting you with a golden opportunity to tailor your summer marketing strategies for maximum impact. Ready to dive into the art of Summertime Marketing Strategies? Continue reading for our expert advice on the subject!

Embracing the Summer Spirit

Senior Couple Cooking Outdoor Barbeque And Drinking Wine And Beer

Ah, summer—the season of seemingly endless possibilities, outdoor adventures, and carefree vibes. It’s a time when guests are especially in the mood for relaxation, exploration, and pampering. Whether it’s planning a beach getaway, hosting a backyard barbecue, or saying “I do” in the warm summer air, summer evokes a sense of joy and excitement unlike any other time of year. As properties in the hospitality industry, it’s essential to tap into this summer spirit and infuse it into your marketing efforts.

For example, you could consider putting together a “Backyard Barbeque” weekend package! This could offer a lively grill-out atmosphere, where guests can gather with friends and family to enjoy classic grill-out food, compete in backyard games, and simply unwind amidst your beautiful property.

Leveraging Seasonal Trends

Wedding reception outside in the backyard. Bride and groom with a family dancing.

One of the keys to a successful summer marketing plan is staying aware of the latest trends and incorporating them into your strategy. From food to travel, there are countless trends that capture the essence of summer and resonate with guests. Take, for example, the booming wedding industry. With the summer months being peak wedding season, properties have a prime opportunity to ride the wedding+minimoon wave and cater to the engaged couples that are looking for a venue this season.

Remember, weddings are not just events—they’re experiences that pack lifelong memories. This gives properties the incredible opportunity to tap into their magic and reap significant rewards. Whether you’re a venue looking to host dreamy summer weddings and/or a couple’s romantic minimoon before their honeymoon, there’s ample opportunity to capitalize on the wedding trend and make a splash in the market.

Adapting Your Digital Presence

Young couple walking in the water during sunset over a lake.Two silhouettes against the sun.

In 2024, a strong online presence is necessary for all properties in the hospitality industry that are looking to make an impact. With the rise of social media and digital marketing, properties have more opportunities than ever to reach their target audience and engage with them on a more personal level. During the summer months especially, it’s crucial to adapt your digital presence to align with the season’s themes and online trends.

For example, everyone loves a beautiful golden-hour photo opportunity. So, you can make a social media post to start a campaign where guests post and tag their very own golden hour photos on your property. By incorporating your guests into summer-inspired visuals, messaging, and promotions, you can make lasting impressions on guests that keeps them coming back for more.

Authenticity Matters

Portrait Of Happy Innkeepers Standing In Front Of House.

In the world of hospitality, authenticity is key to building lasting connections with guests above all else. So, in the rush to capitalize on seasonal trends, it’s essential not to lose sight of what makes your property unique. Guests are drawn to authenticity—they want experiences that feel genuine and reflect the true spirit of your brand.

In addition to keeping an eye on the latest summer trends, focus on showcasing the authentic charm and personality of your property. Highlight the local flavors, traditions, and culture that set you apart from the competition. Whether it’s through personalized local recommendations, thoughtfully curated amenities, or immersive experiences, authenticity creates memorable moments that keep guests coming back year after year.

Stacking hands in circle, teamwork, togetherness and cooperation concept

How We Can Help You Shine This Summer

Ready to make this summer your property’s standout season? Here at InsideOut Solutions, we specialize in crafting customized marketing strategies that highlight your unique offerings and resonate with the summer spirit. From enchanting wedding campaigns to unforgettable vacation promotions, our expertise in the hospitality industry can help you attract more guests and create memorable experiences. Contact us to see how we can help your property shine brighter this summer.

Stay Informed, Stay Thriving!

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