Your Google Business Profile (GBP) is one of the most powerful tools for boosting your online presence and attracting new guests. Whether you own a bed & breakfast, inn, hotel, or any other small business, having an optimized profile ensures you show up in local search results and on Google Maps. This means more visibility, more clicks, and ultimately, more bookings.
At InsideOut Solutions, we are experts in setting up and managing Google Business Profiles, ensuring your listing is accurate, professional, and regularly updated.
Why Your Business Needs a Google Business Profile
A Google Business Profile isn’t just a listing. It provides potential guests with essential details such as:
Your Business Name, Address & Phone Number (NAP) Photos Operating Hours Guest Reviews & Ratings Direct Booking & Contact Options Product Listings Posts & Updates About Specials & Events
For hospitality businesses, a GBP is even more critical. Travelers searching for accommodations often rely on Google to find top-rated places to stay. Without a well-maintained profile, you risk missing out on potential guests who are actively looking for a property like yours.
Want help setting up or managing your Google Business Profile?
We offer both one-time setup and full management services.
What You Should Do With Your Google Business Profile
Regular Updates & Posts – Keep your listing fresh with events, specials, and high-quality images. Review Monitoring & Response – Engaging with guest reviews to maintain a strong reputation.
How InsideOut Solutions Can Help
Running a business is demanding, and keeping up with digital marketing can be overwhelming. That’s why we offer complete Google Business Profile management services, handling everything from setup to ongoing updates.
Profile Setup & Verification – We create and verify your GBP to ensure it’s properly optimized. Regular Updates & Posts – Keeping your listing fresh with events, specials, and high-quality images.
We also offer a Review Management System that allows you to manage all your reviews in one place, send branded review requests to past guests, and showcase your reviews on your website!
Beware of Google Business Profile Scams
While Google Business Profiles offer a competitive edge, they’ve also become a prime target for scammers looking to deceive business owners. Scammers attempt to deceive business owners by falsely claiming there is an issue with their profile. If you receive an urgent phone call or email claiming your Google Business Profile needs to be renewed or is at risk of being removed, proceed with caution. Google does not charge for business profiles, and they will never call to demand immediate action.
How These Scams Work
It starts with a phone call
The call often comes from a local number. They start with: “Hello, am I speaking to the business owner?” Then they claim your profile needs immediate attention.
They Create a Sense of Urgency
They may say your profile is “expiring,” “unverified,” or “not showing up correctly.” Some even claim your profile will be deleted unless you act now.
They Demand Payment or Control of Your Profile
They direct you to a fake website to enter your payment details or request access to your profile. Some may ask for credit card details, while others want to take over your listing.
They Become Aggressive
If you push back, they may respond with hostility or threats. One common tactic is saying, “SO YOU WANT YOUR PROFILE REMOVED??”—a scare tactic to force action.
They Hang Up If You Ask the Right Question
A simple question like, “To be clear you are from Google or are you a contractor working for Google?” can often cause them to hang up, especially if they realize you’re aware of their scam.
Google rarely makes unsolicited calls, and if they do, it’s usually only regarding Google Ads, not your business profile..
Learn how scammers use similar tactics in Domain Expiration Scams.
Stay Informed, Stay Thriving!
Don’t let scammers disrupt your business. Secure your Google Business Profile with InsideOut Solutions. Whether you need a one-time setup or full ongoing management, we’ve got you covered for all your online marketing needs.
Get peace of mind and Contact Us Today to secure your Google Business Profile and keep your business visible and protected!”
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