Is Your Bounce Rate Too High?

June 10th, 2011 by InsideOut Solutions

This is the second post in a series exploring Google Analytics. The following videos explain what a bounce is and how to use Google Analytics to see the bounce rate on your website. Below the videos is an outline of the video content. You can download and print a PDF of this information here: Is… (Read More)

Understanding Google Analytics

April 18th, 2011 by InsideOut Solutions

This is the first part in a series exploring Google Analytics for innkeepers. You’ve eagerly installed Google Analytics on your site. You’ve waited impatiently for a few days to let data pile up. Now you’ve logged in to Analytics—and are overwhelmed by numbers. Rates, percentages, visits, traffic, “absolute unique visitors”—what does it all mean? Don’t… (Read More)

InsideOut Attends Adwords Seminar

October 26th, 2009 by InsideOut Solutions

On Oct. 20 and 21 Katie Pate attended a two-day seminar on advanced Adwords marketing. Lead by Google-approved Adwords Seminar Leader Brad Geddes of bg Theory, the seminar focused on advanced Adword use. Some subjects covered included Setting Goals and tracking conversions, getting in-depth information on ROI and profit tracking, effective bidding strategies and account… (Read More)