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Google RankBrain – What It Is and What It Means to Search Marketing
November 30th, 2015 by Shawn Kerr
Though announced on October 26, the new component of its search algorithm has been in place for a few months. RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine marketing (SEM) and inbound… (Read More)
Blog Writing Tips on Publishing with Authenticity
October 26th, 2015 by Shawn Kerr
One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)
Introducing Millennials, Your New Guests
December 16th, 2014 by Josh Wise
The Millennials? No, it’s not a science fiction TV show or a new, bestselling novel. It’s my age group, those born from the early 1980’s until the early 2000’s. If you’re just now hearing about them, it’s time to start doing some research because their purchasing power is estimated to be around $200 billion in… (Read More)
Close with Email Marketing: From Lead to Guest
October 7th, 2014 by Josh Wise
Over the past few posts, we’ve been discussing how the right content invites visitors to your site where you can then connect with them to turn them into leads. Hubspot’s Inbound Marketing methodology indicates that closing is where a lead is transformed into a customer. In the case of B&B Inns, this is where a lead is transformed… (Read More)
Convert with Inbound Marketing
September 24th, 2014 by Josh Wise
So far in our series on inbound marketing, we have discussed why it matters, what tools are involved, and began looking at HubSpot’s inbound marketing methodology. At this point, you might be wondering, “How does a visitor to my website eventually become a guest at my inn?” Well, in my previous post, I explained that… (Read More)
Attract with Inbound Marketing
September 12th, 2014 by Josh Wise
Thanks for joining us again as we dig deeper into the world of inbound marketing and what it can do for your business as we take a look at the first of the 4 phases that make up inbound marketing’s methodology. Flower Blooms, Curb Appeal, and Fast Food Logos Have This In Common If you… (Read More)
Inbound Marketing Tools: Reach the Customer
September 3rd, 2014 by Josh Wise
So, you’ve determined that inbound marketing is for you, and that it’s an investment that can help you attract new customers and grow your business. Now we move from the “why” to the “how” to learn that it’s the tools of inbound marketing that are practical in reaching those new customers. The Link Between Making Breakfast… (Read More)
How to Create and Market Great Blog Content to Earn Your Readers’ Interest
April 8th, 2012 by InsideOut Solutions
Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)