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Though announced on October 26, the new component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine marketing (SEM) and inbound… (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

Introducing Millennials, Your New Guests

December 16th, 2014 by Josh Wise

The Millennials? No, it’s not a science fiction TV show or a new, bestselling novel. It’s my age group, those born from the early 1980’s until the early 2000’s. If you’re just now hearing about them, it’s time to start doing some research because their purchasing power is estimated to be around $200 billion in… (Read More)

Focus on Customer Delight to Connect

October 28th, 2014 by Josh Wise

At InsideOut Solutions, we want to give strong guidance to our own clients about how to consistently and carefully nurture those guests who have come and gone. Just because a guest has paid the bill and left doesn’t mean that the relationship stops there. In fact, it’s quite typical that guests who visit a bed… (Read More)

Close with Email Marketing: From Lead to Guest

October 7th, 2014 by Josh Wise

Over the past few posts, we’ve been discussing how the right content invites visitors to your site where you can then connect with them to turn them into leads. Hubspot’s Inbound Marketing methodology indicates that closing is where a lead is transformed into a customer. In the case of B&B Inns, this is where a lead is transformed… (Read More)

Convert with Inbound Marketing

September 24th, 2014 by Josh Wise

So far in our series on inbound marketing, we have discussed why it matters, what tools are involved, and began looking at HubSpot’s inbound marketing methodology. At this point, you might be wondering, “How does a visitor to my website eventually become a guest at my inn?” Well, in my previous post, I explained that… (Read More)

Attract with Inbound Marketing

September 12th, 2014 by Josh Wise

Thanks for joining us again as we dig deeper into the world of inbound marketing and what it can do for your business as we take a look at the first of the 4 phases that make up inbound marketing’s methodology. Flower Blooms, Curb Appeal, and Fast Food Logos Have This In Common If you… (Read More)

Inbound Marketing Tools: Reach the Customer

September 3rd, 2014 by Josh Wise

So, you’ve determined that inbound marketing is for you, and that it’s an investment that can help you attract new customers and grow your business. Now we move from the “why” to the “how” to learn that it’s the tools of inbound marketing that are practical in reaching those new customers. The Link Between Making Breakfast… (Read More)

I receive a handful of customer calls per month that deal with the social media marketing on Facebook, Twitter, Google+ et al.  While the customer outlines their questions, I go to their website to see if they have been blogging.  If they haven’t posted in more than a couple of weeks (typically it will be… (Read More)

Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)