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Category Archives: Blogging

Hashtag Marketing for Hospitality Professionals

June 25th, 2019 by Ariel Ferree

There is a collection of generations that call the criss-cross sign on your keypad a pound symbol. Younger generations more readily identify that same sign as a hashtag. No matter the generation you fall in, today’s marketing has made the hashtag a symbol you need to know. If you want to know how to communicate… (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent¬†publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

The guest blogging party is over when it comes to your link-building strategy for SEO – at least if you care what Google thinks. What Is Guest Blogging for SEO? If you’re asking this question, then it probably doesn’t concern you, but just in case: If you are publishing posts on blogs other than your… (Read More)

I receive a handful of customer calls per month that deal with the social media marketing on Facebook, Twitter, Google+ et al.¬† While the customer outlines their questions, I go to their website to see if they have been blogging.¬† If they haven’t posted in more than a couple of weeks (typically it will be… (Read More)

Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)

How To Write Blog Posts That Are Optimized For Search Engines

April 6th, 2012 by InsideOut Solutions

Prepare to blog It’s better to blog regularly with less-than-perfect posts than to be so concerned about writing perfect posts that you don’t blog at all. The goal of your blog is to attract search traffic, especially from people who don’t yet know you exist and who aren’t necessarily looking for a place to stay…. (Read More)

What’s the Difference Between a Blog and a Page?

July 5th, 2011 by InsideOut Solutions

Download and print a PDF version of this presentation here: What’s the Difference Between a Blog and a Page? (PDF)

Taking the Training Wheels off your Blog

April 5th, 2010 by InsideOut Solutions

So you have been blogging, have you? Great! Blogging any where, about whatever suits you, is the first step. But now that you have the hang of it, it is time to venture down the block all on your own – the training wheels need to come off!

What to Blog About – Not Yourself

December 8th, 2009 by InsideOut Solutions

We recently got a disturbing email from one of our clients about her disdain of blogs. She expressed her frustration with the “stupid story that never ends”, and that they are often mindless bits of news that are not important for anyone’s real life. She makes some good points. The vast majority of blogs have… (Read More)