October 26th, 2015 by Shawn Kerr
One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)
April 27th, 2014 by Shawn Kerr
The guest blogging party is over when it comes to your link-building strategy for SEO – at least if you care what Google thinks. What Is Guest Blogging for SEO? If you’re asking this question, then it probably doesn’t concern you, but just in case: If you are publishing posts on blogs other than your… (Read More)
April 8th, 2012 by InsideOut Solutions
Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)
April 6th, 2012 by InsideOut Solutions
Prepare to blog It’s better to blog regularly with less-than-perfect posts than to be so concerned about writing perfect posts that you don’t blog at all. The goal of your blog is to attract search traffic, especially from people who don’t yet know you exist and who aren’t necessarily looking for a place to stay…. (Read More)
July 5th, 2011 by InsideOut Solutions
Download and print a PDF version of this presentation here: What’s the Difference Between a Blog and a Page? (PDF)
April 5th, 2010 by InsideOut Solutions
So you have been blogging, have you? Great! Blogging any where, about whatever suits you, is the first step. But now that you have the hang of it, it is time to venture down the block all on your own – the training wheels need to come off!
December 8th, 2009 by InsideOut Solutions
We recently got a disturbing email from one of our clients about her disdain of blogs. She expressed her frustration with the “stupid story that never ends”, and that they are often mindless bits of news that are not important for anyone’s real life. She makes some good points. The vast majority of blogs have… (Read More)