TripAdvisor Data Missing in Google Analytics? Fix It!
In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics [...]
Link Building for SEO in 2014: The Basics
Link building as a Search Engine Optimization (SEO) strategy continues to evolve along with changes in search engines. A prime example of this is covered in my April article about [...]
Evaluate your paid online directories with Google Analytics
Internet Marketing Weekly Feature: It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared [...]
Understanding Google Analytics
This is the first part in a series exploring Google Analytics for innkeepers. You’ve eagerly installed Google Analytics on your site. You’ve waited impatiently for a few days to let [...]