If you’re looking to spice up your property’s online presence, you’ve come to the right place. Short-form videos are not just a trend; they’re a powerful way to draw in potential guests and give them a real taste of what staying with you is like. Wondering how to get started and really make these quick clips work for your property? Dive in as we explore the perks and strategies of using short-form videos.

Young woman with drinks using mobile phone and relaxing at home, Modern lifestyle and social media concept.

Capture Interest in a Snap

In the fast-paced world of social media, short-form videos are your best bet for catching the eye of potential guests scrolling through their feeds. Platforms like Facebook / Instagram Reels and YouTube Shorts are perfect for showcasing the best bits of your property in just seconds. 

Picture this: a quick clip that sweeps through a sunlit room, a panoramic view from the balcony, or the inviting waters of your pool. These snapshots can make viewers feel like they’re already there, giving them a sense of what they can expect during their stay.

A young mother unwinds after a long day by reading her favorite book. She is seated crossed legged in a reading nook in a bright and airy lounge room. The sun is setting and shining through the large windows.

Keep It Real and Relatable

People crave genuine experiences, especially when they travel. Let your property’s unique character shine through in your videos. Is there a cozy corner where guests love to read? A buzzing cocktail hour they shouldn’t miss? Show off these moments in your clips. By focusing on what makes your property special, you not only attract attention but also build an emotional connection with potential guests, which is often what pulls them in the door.

Hand holding smart phone, AR application, simulate furniture and interior design products in real home, architect designer concept, blur background, modern bedroom

Film With Ease Using Your Phone

Believe it or not, your smartphone is all you need to start creating compelling video content. Most modern smartphones can shoot in high definition, or even 4K, so you could capture your property’s charm without any fancy equipment. A simple video shot on your phone can act like a virtual tour that makes potential guests feel familiar with your space before they even arrive. And if you’re not confident in your filming skills, consider enlisting a friend or hiring a professional to capture your property’s best angles.

Once you’re ready to take your videos to the next level, InsideOut Solutions is here to help. We specialize in transforming raw footage into polished, captivating videos that grab attention and inspire bookings. Let us turn your smartphone clips into marketing gold!

Young woman using smart phone,Social media concept.

Spread the Word Effectively

Now that you’ve got these awesome videos, make sure they get the eyeballs they deserve. Sharing your content across different social media platforms will help you reach a wider audience. And don’t forget to use relevant hashtags, engage with viewers through comments, and perhaps even run a few promotions to drum up more interest. This approach doesn’t just extend your reach—it creates a buzz around your property and starts building relationships with future guests.

Stay Informed, Stay Thriving!

InsideOut Solutions creates a new blog post every week, so subscribe to our monthly newsletter to stay updated with our recent blog posts! Feel free to contact us with any inquiries or if you require support with your property’s website design, digital marketing, content creation, hosting, or print & graphic design. Websites are our specialty, and with over 29 years in the industry and four generations of expertise, we are here for you.