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Internet Marketing Trends for 2018
November 29th, 2017 by Shawn Kerr
We are quickly nearing the close of 2017 and that means it’s time for businesses to have a look at the internet marketing trends for 2018 so that they can “hit the ground running” by the time the New Year is upon us. The following trends are tailored to our clients in the B&B, dude… (Read More)
Email Phishing Scam Targets Rackspace Customers
September 29th, 2017 by Shawn Kerr
A new email phishing scam is targeting Rackspace customers and, therefore, the hosting clients of InsideOut Solutions. We urge our customers, and anyone who uses Rackspace, to learn what they need to know to avoid compromising their online security. What Is an Email Phishing Scam? “Phishing” is a malicious, unsolicited attempt by a third party… (Read More)
WordPress Bed and Breakfast Website Launched for New Client in Albuquerque
September 28th, 2017 by Shawn Kerr
InsideOut Solutions is proud to announce the September 7 launch of our WordPress bed and breakfast website for Bella Roma Bed & Breakfast, a new B&B web design and hosting client located in Albuquerque, New Mexico. The responsive website design represents a major step forward in Bella Roma’s internet marketing efforts. How InsideOut Earned Bella… (Read More)
Migrate to HTTPS: A New Incentive from Google
August 30th, 2017 by Shawn Kerr
Google Search Console is sending email notifications to its users about near-term and longer-term changes coming to Chrome, Google’s web browser. Starting in October, Google Chrome users will see a “NOT SECURE” notification on any data entry forms found on HTTP website pages. This change is yet another signal from Google to get websites to… (Read More)
Custom Responsive WordPress Web Design Launched for West Hill House B&B
August 28th, 2017 by Shawn Kerr
InsideOut Solutions is very proud to announce the launch of the new website for West Hill House B&B in Warren, Vermont. Innkeepers Peter and Susan MacLaren are longtime website design, hosting, internet marketing and print services clients and we are delighted to continue serving their online marketing needs. The new website features custom responsive WordPress… (Read More)
CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing
July 24th, 2017 by Shawn Kerr
It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together. This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and Search Engine Optimization can be used to create a greater whole when used… (Read More)
New Custom Responsive Website for Dude Ranchers’ Association
June 28th, 2017 by Shawn Kerr
InsideOut Solutions is very proud to announce the June 15 launch of a new custom responsive website designed for the Dude Ranchers’ Association (DRA). The DRA has been the governing body of the West’s Dude Ranch industry since 1926 and has been a premier web design and managed web hosting client of InsideOut Solutions since… (Read More)
Owning vs. Renting a Content Management System for Your Website
May 31st, 2017 by Shawn Kerr
Small business owners in the process of starting or updating their internet marketing efforts have choices to make when it comes to owning vs. renting a Content Management System. This article is third in a series covering the pros and cons of website ownership and leasing options. While aimed at our clients in the bed &… (Read More)
Custom Responsive WordPress Website for a Eureka Springs Cabins Resort
May 30th, 2017 by Shawn Kerr
We proudly announce the May 11 launch of a custom responsive WordPress website for Lake Shore Cabins on Beaver Lake, a luxury waterfront cabins resort in Eureka Springs, Arkansas. Owner Donna Braswell first came to InsideOut Solutions as a hosting client in 2014. The Unexpected Long Road to a New Website Donna had come to… (Read More)
Renting vs. Owning a Website – Small Business Considerations
April 30th, 2017 by Shawn Kerr
Renting vs. owning a website is a major decision for small businesses when they decide to begin, or modify, their web marketing. This is the second article in a series that covers the pros and cons of website ownership and leasing options. It is written specifically for our clients in the dude ranch, B&B inn and related distinctive lodging industries, but its principles… (Read More)
New Responsive Custom WordPress Website for a Longtime Client
April 29th, 2017 by Shawn Kerr
InsideOut Solutions proudly announces the April 20 launch of the new responsive custom WordPress website for The Captain’s Manor Inn, a premier Cape Cod bed and breakfast in Falmouth, Massachusetts. Trish & Kevin Robinson, the innkeepers, have been our website design and hosting clients since 2010 and this is the second custom website we have developed… (Read More)
Owning vs. Renting a Website – What Small Businesses Should Know
March 29th, 2017 by Shawn Kerr
Owning vs. renting a website is a question that most small businesses face when they decide to start or change their internet marketing strategy. This series of articles covers the pros and cons of website ownership and leasing options. It is targeted to our clients in the bed & breakfast, dude ranch and related hospitality industries, but… (Read More)
Unsecure Login Warnings On Your WordPress Website?
March 17th, 2017 by Jack Waknitz
Have you recently seen unsecure login warnings when logging in to websites you frequently visit? This could be your own business WordPress website, or other websites you use often. The warning appears when you try to log in to the site and reads: This connection is not secure. Logins entered here could be compromised. Do… (Read More)
Managed SSL Hosting: Keep Google Happy & Website Secure with HTTPS
February 28th, 2017 by Shawn Kerr
SSL hosting has been receiving a lot of attention lately, and with good reason. This security feature is also now a ranking signal for Google, meaning a site with SSL will have an advantage over a non-SSL website. In this article I will explain what this layer of security is and why a managed SSL… (Read More)
A New Responsive WordPress Website & Vacation Guide for a Returning Client
January 31st, 2017 by Shawn Kerr
We are proud to announce the return of Brook Farm Inn (Lenox, MA) as a design and web hosting client and the launch of the Berkshires B&B’s new responsive WordPress website on January 26. The website offers cutting edge design that also reflects the marketing voice of innkeepers Angela Lomanto and John Nelson.
Responsive Website Design Upgrade Roundup
December 28th, 2016 by Shawn Kerr
Responsive website design remain a hot internet marketing topic for a lot of our clients in the B&B inn, dude ranch and other distinctive lodging markets. Many long-time InsideOut Solutions clients with aging websites had them redesigned to be all-new responsive designs that look their best no matter what device is used to view them. … (Read More)
How to Deal with Review Blackmail of Your Lodging Business
November 29th, 2016 by Shawn Kerr
Last month, I published a general blog post on how to deal with negative reviews from online sources. This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted. Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)
New Responsive Bed & Breakfast Website Design for a Premier Berkshires Inn
November 27th, 2016 by Shawn Kerr
InsideOut Solutions is proud to announce the November 10 launch of a new responsive bed & breakfast website for Federal House Inn – a luxury Berkshires B&B located in Lee, Massachusetts. History of Federal House Inn as a Client of InsideOut Solutions Previous owners Kolleen & Brian Weinrich began looking for new a new website host in… (Read More)