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SEO Predictions for 2016 – Make Your New Year’s Resolutions

December 29th, 2015 by Shawn Kerr

It’s out with the old and in with the new (year, that is).  Search Engine Optimization (SEO) is always evolving, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)

Google RankBrain – What It Is and What It Means to Search Marketing

November 30th, 2015 by Shawn Kerr

Though announced on October 26, the new Google RankBrain artificial intelligence component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine… (Read More)

Managed Web Hosting – Protect Your Website from Being Hacked

November 29th, 2015 by Shawn Kerr

The recent news of a number of bed & breakfast websites being hacked across the United States and Canada makes clear the importance of security when it comes to web hosting.  Because of their business model, most boutique lodging, B&B innkeepers and dude ranch owners choose managed web hosting, but it’s critical that they understand just what… (Read More)

Two Responsive Websites for New Clients Launched

October 30th, 2015 by Shawn Kerr

InsideOut Solutions is proud to announce the launch of two new custom responsive websites for incoming bed and breakfast inn clients during October. These new web design and managed hosting clients include an historic inn at the Antietam National Battlefiel and a secluded bed & breakfast with southwestern hospitality and flair near Santa Fe, New Mexico…. (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

Google Hotel Ads Opens to More Partners…and Kills Google Hotel Finder

September 29th, 2015 by Shawn Kerr

On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System (GDS) providers, opened up Book on Google their users on all devices, and retired their Google Hotel Finder metasearch by rolling hotel search directly into Google Search results. This follows last month’s changes… (Read More)

Responsive Website Conversion Roundup

September 28th, 2015 by Shawn Kerr

This past year was a busy season for our web design staff.  In addition to all the new website designs and redesigns going on, there were also a large number of clients looking to improve the internet marketing efforts of their current site with a responsive website conversion.  This upgrade to responsive web design ensures… (Read More)

Google Hotel Finder Changes and What They Mean to B&B Inns

August 30th, 2015 by Shawn Kerr

Recent updates to Google Hotel Finder metasearch change the way its users will find lodging. This article will explore the three major changes and how our bed & breakfast inn, boutique hotel and other distinctive lodging clients can stay competitive as Google makes Hotel Finder metasearch more sophisticated and begins to enter the Online Travel… (Read More)

A Custom Responsive WordPress Website for the New Owners of Knickerbocker Mansion

August 27th, 2015 by Shawn Kerr

We are pleased to announce the August 20 launch of the custom responsive WordPress website for Knickerbocker Mansion at Big Bear Lake, California. Vickie & Ed Harris, the new owner-innkeepers Knickerbocker Mansion, a longtime web client of InsideOut Solutions, knew it was time to redesign the inn’s website and contacted Pat McCauley to request a proposal.  Pat… (Read More)

Google Hotel Finder Direct Booking Is Being Tested

July 28th, 2015 by Shawn Kerr

Google began initial testing of its hotel room reservation system in early July. There has been no official announcement from the search engine about this new service or when it will begin wider testing, but when, not if, it rolls out, the presence of a Google Hotel Finder direct booking engine is serious business for… (Read More)

How to Fix Your Apple Maps Business Location

June 29th, 2015 by Shawn Kerr

With all the focus on local search on Google it is easy to forget about Apple, but keep in mind that Apples iOS operating system and it’s default Apple Maps application remains a close second to Android’s Google-based operating system and maps.  In this article I will provide the information on how to fix problems… (Read More)

A Responsive Dude Ranch Web Design Launched for a New Client

June 25th, 2015 by Shawn Kerr

We are proud to announce the June 2 launch of the new custom dude ranch web design for Blacktail Ranch, a premier guest ranch in Montana. Sandra Renner, co-owner of this Montana dude ranch, stopped by our vendor booth at the 2014 Dude Ranch Association convention and chatted with Pat McCauley about redesigning the Blacktail… (Read More)

How to Change a Google Business Summary

May 31st, 2015 by Shawn Kerr

In this blog post you will learn how to work directly with Google to fix your Google business summary, the brief editorial text seen in various places on Google. If you already know the who, what, where, when and why of Google’s editorial summaries, you can go directly to learn how you can request an… (Read More)

A Custom Responsive WordPress Theme for a Hawaiian Resort

May 29th, 2015 by Shawn Kerr

We are happy to announce the May launch of the new website for Kilauea Lodge, a charming resort offering country inn lodging, a restaurant and wedding & event facilities minutes from Volcano Village on the Island of Hawai’i. When they called Pat at InsideOut Solutions about a new website design, Kilauea Lodge owner Lorna Larsen-Jeyte… (Read More)

Custom Responsive Web Design for a Mt. Rainier Resort

April 29th, 2015 by Shawn Kerr

We are proud to announce the release of the new Mounthaven Resort website on April 17. The new website features a custom responsive web design built in WordPress. The cutting edge HTML5 coding and CSS3 styling standards used in the design will provide a competitive advantage to the online marketing efforts of owners James and… (Read More)

Link Building for SEO: 6 Steps to Earn Links with Outreach

April 29th, 2015 by Shawn Kerr

This article, which deals with the steps to take to earn links with your outreach efforts, is the fourth part of my series on Link Building for SEO. If you aren’t familiar with link building basics, how to start a campaign, or what outreach is I recommend you read: Part 1 – The Basics Part… (Read More)

Responsive Bed and Breakfast WordPress Theme for Longtime Client’s Website Redesign

March 31st, 2015 by Shawn Kerr

We are pleased to announce the launch of the new 1795 Acorn Inn website, which features a completely customized responsive bed and breakfast WordPress theme built in cutting edge HTML5 code and CSS3 styling to ensure a competitive edge in the online marketing efforts of innkeeper Sheryl Mordini. Thanks to this redesign, the 1795 Acorn Inn… (Read More)

Google Mobile-Friendly Algorithm – Is Your Website Ready?

March 24th, 2015 by Shawn Kerr

The launch of a new Google mobile-friendly algorithm is scheduled for April 21, 2015. The official statement from Google indicates that it is critical for website owners who are marketing to mobile device users to make sure their website is ready for this change, or lose visibility in and traffic from Google mobile search. What Is the… (Read More)