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Yoast SEO Content Analysis Adds Value to This Popular WordPress Plugin
June 29th, 2016 by Shawn Kerr
The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and published in WordPress websites. The Yoast SEO Content Analysis (aka Readability) tool adds a new dimension to consider in Search Engine Optimization efforts. This review also features other changes that are included with latest… (Read More)
Facebook Travel Booking Certain Says Expedia CEO
May 31st, 2016 by Shawn Kerr
Expedia CEO Dara Khosrowshahi believes Facebook will be the next major website to enter the realm of the Online Travel Agency (OTA) by adding a Facebook Travel Booking feature to its immensely popular social media platform. It certainly seems likely, given Facebook’s recent e-commerce additions to allow buying of products directly on their website. Learn… (Read More)
TripAdvisor Data Missing in Google Analytics? Fix It!
April 27th, 2016 by Shawn Kerr
In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses. The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS). Based on their current setup of… (Read More)
New Responsive B&B Website for a Green Lake Wisconsin Inn
March 29th, 2016 by Shawn Kerr
InsideOut Solutions is proud to announce the March 3 launch of a new responsive B&B website for Miller’s Daughter Bed and Breakfast in Green Lake, Wisconsin. Innkeepers Kris & Larry Herrell knew their aging website was simply not cutting it in today’s internet marketplace. Kris dropped by the InsideOut booth at the Wisconsin Bed & Breakfast… (Read More)
New Expedia Accelerator Bases Placement on a Bidding System
February 29th, 2016 by Shawn Kerr
Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)
Google Travel Planner for Mobile Keeps Users on Google
January 31st, 2016 by Shawn Kerr
In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner interface for mobile devices aims to keep those users on the search engine throughout the trip planning process. Discover what this new travel planner is and how it will impact the OTA, destination,… (Read More)
SEO Predictions for 2016 – Make Your New Year’s Resolutions
December 29th, 2015 by Shawn Kerr
It’s out with the old and in with the new (year, that is). Search Engine Optimization (SEO) is always evolving, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)
Google RankBrain – What It Is and What It Means to Search Marketing
November 30th, 2015 by Shawn Kerr
Though announced on October 26, the new Google RankBrain artificial intelligence component of its search algorithm has been in place for a few months. RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine… (Read More)
Managed Web Hosting – Protect Your Website from Being Hacked
November 29th, 2015 by Shawn Kerr
The recent news of a number of bed & breakfast websites being hacked across the United States and Canada makes clear the importance of security when it comes to web hosting. Because of their business model, most boutique lodging, B&B innkeepers and dude ranch owners choose managed web hosting, but it’s critical that they understand just what… (Read More)
Two Responsive Websites for New Clients Launched
October 30th, 2015 by Shawn Kerr
InsideOut Solutions is proud to announce the launch of two new custom responsive websites for incoming bed and breakfast inn clients during October. These new web design and managed hosting clients include an historic inn at the Antietam National Battlefiel and a secluded bed & breakfast with southwestern hospitality and flair near Santa Fe, New Mexico…. (Read More)
Blog Writing Tips on Publishing with Authenticity
October 26th, 2015 by Shawn Kerr
One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)
Google Hotel Ads Opens to More Partners…and Kills Google Hotel Finder
September 29th, 2015 by Shawn Kerr
On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System (GDS) providers, opened up Book on Google their users on all devices, and retired their Google Hotel Finder metasearch by rolling hotel search directly into Google Search results. This follows last month’s changes… (Read More)
Responsive Website Conversion Roundup
September 28th, 2015 by Shawn Kerr
This past year was a busy season for our web design staff. In addition to all the new website designs and redesigns going on, there were also a large number of clients looking to improve the internet marketing efforts of their current site with a responsive website conversion. This upgrade to responsive web design ensures… (Read More)
Google Hotel Finder Changes and What They Mean to B&B Inns
August 30th, 2015 by Shawn Kerr
Recent updates to Google Hotel Finder metasearch change the way its users will find lodging. This article will explore the three major changes and how our bed & breakfast inn, boutique hotel and other distinctive lodging clients can stay competitive as Google makes Hotel Finder metasearch more sophisticated and begins to enter the Online Travel… (Read More)
A Custom Responsive WordPress Website for the New Owners of Knickerbocker Mansion
August 27th, 2015 by Shawn Kerr
We are pleased to announce the August 20 launch of the custom responsive WordPress website for Knickerbocker Mansion at Big Bear Lake, California. Vickie & Ed Harris, the new owner-innkeepers Knickerbocker Mansion, a longtime web client of InsideOut Solutions, knew it was time to redesign the inn’s website and contacted Pat McCauley to request a proposal. Pat… (Read More)
Google Hotel Finder Direct Booking Is Being Tested
July 28th, 2015 by Shawn Kerr
Google began initial testing of its hotel room reservation system in early July. There has been no official announcement from the search engine about this new service or when it will begin wider testing, but when, not if, it rolls out, the presence of a Google Hotel Finder direct booking engine is serious business for… (Read More)
How to Fix Your Apple Maps Business Location
June 29th, 2015 by Shawn Kerr
With all the focus on local search on Google it is easy to forget about Apple, but keep in mind that Apples iOS operating system and it’s default Apple Maps application remains a close second to Android’s Google-based operating system and maps. In this article I will provide the information on how to fix problems… (Read More)
A Responsive Dude Ranch Web Design Launched for a New Client
June 25th, 2015 by Shawn Kerr
We are proud to announce the June 2 launch of the new custom dude ranch web design for Blacktail Ranch, a premier guest ranch in Montana. Sandra Renner, co-owner of this Montana dude ranch, stopped by our vendor booth at the 2014 Dude Ranch Association convention and chatted with Pat McCauley about redesigning the Blacktail… (Read More)