Though announced on October 26, the new Google RankBrain artificial intelligence component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine… (Read More)

The recent news of a number of bed & breakfast websites being hacked across the United States and Canada makes clear the importance of security when it comes to web hosting.  Because of their business model, most boutique lodging, B&B innkeepers and dude ranch owners choose managed web hosting, but it’s critical that they understand just what… (Read More)

Two Responsive Websites for New Clients Launched

October 30th, 2015 by Shawn Kerr

InsideOut Solutions is proud to announce the launch of two new custom responsive websites for incoming bed and breakfast inn clients during October. These new web design and managed hosting clients include an historic inn at the Antietam National Battlefiel and a secluded bed & breakfast with southwestern hospitality and flair near Santa Fe, New Mexico…. (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System (GDS) providers, opened up Book on Google their users on all devices, and retired their Google Hotel Finder metasearch by rolling hotel search directly into Google Search results. This follows last month’s changes… (Read More)

Responsive Website Conversion Roundup

September 28th, 2015 by Shawn Kerr

This past year was a busy season for our web design staff.  In addition to all the new website designs and redesigns going on, there were also a large number of clients looking to improve the internet marketing efforts of their current site with a responsive website conversion.  This upgrade to responsive web design ensures… (Read More)

Recent updates to Google Hotel Finder metasearch change the way its users will find lodging. This article will explore the three major changes and how our bed & breakfast inn, boutique hotel and other distinctive lodging clients can stay competitive as Google makes Hotel Finder metasearch more sophisticated and begins to enter the Online Travel… (Read More)

We are pleased to announce the August 20 launch of the custom responsive WordPress website for Knickerbocker Mansion at Big Bear Lake, California. Vickie & Ed Harris, the new owner-innkeepers Knickerbocker Mansion, a longtime web client of InsideOut Solutions, knew it was time to redesign the inn’s website and contacted Pat McCauley to request a proposal.  Pat… (Read More)

Google began initial testing of its hotel room reservation system in early July. There has been no official announcement from the search engine about this new service or when it will begin wider testing, but when, not if, it rolls out, the presence of a Google Hotel Finder direct booking engine is serious business for… (Read More)

How to Fix Your Apple Maps Business Location

June 29th, 2015 by Shawn Kerr

With all the focus on local search on Google it is easy to forget about Apple, but keep in mind that Apples iOS operating system and it’s default Apple Maps application remains a close second to Android’s Google-based operating system and maps.  In this article I will provide the information on how to fix problems… (Read More)