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How to Change a Google Business Summary

May 31st, 2015 by Shawn Kerr

In this blog post you will learn how to work directly with Google to fix your Google business summary, the brief editorial text seen in various places on Google. If you already know the who, what, where, when and why of Google’s editorial summaries, you can go directly to learn how you can request an… (Read More)

A Custom Responsive WordPress Theme for a Hawaiian Resort

May 29th, 2015 by Shawn Kerr

We are happy to announce the May launch of the new website for Kilauea Lodge, a charming resort offering country inn lodging, a restaurant and wedding & event facilities minutes from Volcano Village on the Island of Hawai’i. When they called Pat at InsideOut Solutions about a new website design, Kilauea Lodge owner Lorna Larsen-Jeyte… (Read More)

Custom Responsive Web Design for a Mt. Rainier Resort

April 29th, 2015 by Shawn Kerr

We are proud to announce the release of the new Mounthaven Resort website on April 17. The new website features a custom responsive web design built in WordPress. The cutting edge HTML5 coding and CSS3 styling standards used in the design will provide a competitive advantage to the online marketing efforts of owners James and… (Read More)

Link Building for SEO: 6 Steps to Earn Links with Outreach

April 29th, 2015 by Shawn Kerr

This article, which deals with the steps to take to earn links with your outreach efforts, is the fourth part of my series on Link Building for SEO. If you aren’t familiar with link building basics, how to start a campaign, or what outreach is I recommend you read: Part 1 – The Basics Part… (Read More)

Responsive Bed and Breakfast WordPress Theme for Longtime Client’s Website Redesign

March 31st, 2015 by Shawn Kerr

We are pleased to announce the launch of the new 1795 Acorn Inn website, which features a completely customized responsive bed and breakfast WordPress theme built in cutting edge HTML5 code and CSS3 styling to ensure a competitive edge in the online marketing efforts of innkeeper Sheryl Mordini. Thanks to this redesign, the 1795 Acorn Inn… (Read More)

Google Mobile-Friendly Algorithm – Is Your Website Ready?

March 24th, 2015 by Shawn Kerr

The launch of a new Google mobile-friendly algorithm is scheduled for April 21, 2015. The official statement from Google indicates that it is critical for website owners who are marketing to mobile device users to make sure their website is ready for this change, or lose visibility in and traffic from Google mobile search. What Is the… (Read More)

Transferring Ownership of an Inn, B&B, or Dude Ranch?

February 28th, 2015 by Josh Wise

Transferring or taking ownership of a new business in any industry can be a daunting task. On the one hand, if you’re the seller and you care anything about the business, you want it to go into good hands and you want the transition to be a smooth one. On the other hand, taking over… (Read More)

Get Customized Monthly Google Analytics Reporting

February 27th, 2015 by Josh Wise

Often, our clients want to dig in a little deeper to see how their site is performing. Unfortunately most soon come to realize that they don’t have the time to learn the more complicated aspects of Google Analytics and how to find and understand the data that they need to see. Sometimes, they’re not even sure… (Read More)

Google Knowledge Graph Gets Social

January 26th, 2015 by Josh Wise

Ever been searching for a business in Google and wish that you could see its social profiles in the search results? If so, your wait is over. Late in 2014, Google created some template coding that enables users to add social media profiles (Facebook, Twitter, Pinterest, etc.) into their website’s own coding. After a short time, these… (Read More)

Introducing Millennials, Your New Guests

December 16th, 2014 by Josh Wise

The Millennials? No, it’s not a science fiction TV show or a new, bestselling novel. It’s my age group, those born from the early 1980’s until the early 2000’s. If you’re just now hearing about them, it’s time to start doing some research because their purchasing power is estimated to be around $200 billion in… (Read More)

Longtime Client Gets Responsive Site by InsideOut Solutions

November 19th, 2014 by Josh Wise

We’re proud of the relationship we have with Teresa and Michael at Azalea Inn. For over 5 years we have worked together to present the beauty of Azalea Inn to the visitors across the web. Ours is a successful relationship, one that has strengthened over time. Recently, Teresa explained that they needed to update the site in… (Read More)

Responsive Website Launched for New Client by InsideOut Solutions

November 6th, 2014 by Josh Wise

It’s always gratifying when anyone compliments our website designs. We believe we generate quality work and our clients aren’t bashful about confirming that. But even better is when a new client references site designs from our portfolio when describing what look and feel they want. This brings us to the responsive website launch for one of our… (Read More)

Dreamy Responsive Website Launched by InsideOut Solutions

November 4th, 2014 by Josh Wise

We are always excited to work with our clients to design a website and to offer them a design that not only meets their needs, but that also pleasantly surprises them. From the beginning, our new clients, innkeepers Dorothy and Richard Friesen, brought great ideas and creative direction to the table for their Sweet Dreams Luxury Inn. Sweet Dreams Luxury… (Read More)

Focus on Customer Delight to Connect

October 28th, 2014 by Josh Wise

At InsideOut Solutions, we want to give strong guidance to our own clients about how to consistently and carefully nurture those guests who have come and gone. Just because a guest has paid the bill and left doesn’t mean that the relationship stops there. In fact, it’s quite typical that guests who visit a bed… (Read More)

Responsive Design Recently Launched by InsideOut Solutions

October 16th, 2014 by Josh Wise

We continue the trend of redesigning our clients’ sites to improve user experience and enhance their marketability. Part of this process also involves making their sites responsive. Such is the case with our client, Sam Hughes Inn, for whom we provided a modern and responsive design. Sam Hughes Inn (Tuscon, AZ) The innkeeper, Susan Banner, explained that she… (Read More)

Another New Responsive Website from InsideOut Solutions Launched

October 10th, 2014 by Josh Wise

No more is responsive website design a subject of speculation. It has become a recognized industry standard for website design that is a hallmark of successful and leading websites.  On October 6th, we launched a new responsive website for the Texas B&B Association that ushered them into a better position to be a leading resource… (Read More)

New Responsive Website from InsideOut Solutions Launched

October 8th, 2014 by Josh Wise

Client demand for responsive website designs from InsideOut Solutions continues to grow as this revolutionary web development standard takes hold among leading websites.  On October 2nd, we launched a new WordPress-based responsive website for a historic Lansing, Michigan area lodging, dining and event facility that brought a longtime client into this new era of web… (Read More)

Close with Email Marketing: From Lead to Guest

October 7th, 2014 by Josh Wise

Over the past few posts, we’ve been discussing how the right content invites visitors to your site where you can then connect with them to turn them into leads. Hubspot’s Inbound Marketing methodology indicates that closing is where a lead is transformed into a customer. In the case of B&B Inns, this is where a lead is transformed… (Read More)