SEO Predictions for 2016 – Make Your New Year’s Resolutions

December 29th, 2015 by Shawn Kerr

It’s out with the old and in with the new (year, that is). Search Engine Optimization (SEO) is always evolvingn, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)

Introducing Millennials, Your New Guests

December 16th, 2014 by Josh Wise

The Millennials? No, it’s not a science fiction TV show or a new, bestselling novel. It’s my age group, those born from the early 1980’s until the early 2000’s. If you’re just now hearing about them, it’s time to start doing some research because their purchasing power is estimated to be around $200 billion in… (Read More)

Google Hummingbird: What It Means for Lodging Providers & Destinations

October 29th, 2013 by Shawn Kerr

The Google Hummingbird algorithm has remained at the forefront of internet search news since it was officially announced at the end of September as part of Google’s 15th anniversary celebration. With two months of “live search results,” what do we know about Google Hummingbird? The answer is, quite frankly, just a little. The official announcement… (Read More)

Google+ Authorship & Publisher Features Increase Authority with Google

August 27th, 2013 by Shawn Kerr

Questions from clients about how Google+ authorship and website publisher should be used continue to pour in. They’ve read that they should be using Google+ to leverage more visibility in Google search as part of inbound marketing via search engines. There are many unknowns (Google never gives the game away entirely) but there are several… (Read More)

Your Blog Is Still Critical to Internet Marketing Success

June 25th, 2013 by Shawn Kerr

I receive a handful of customer calls per month that deal with the social media marketing on Facebook, Twitter, Google+ et al. While the customer outlines their questions, I go to their website to see if they have been blogging. If they haven’t posted in more than a couple of weeks (typically it will be… (Read More)

Plagiarism: Illegal, Unethical…and Devastating to Your Google Search Rank

July 29th, 2012 by Shawn Kerr

Don’t Copy & Paste Your Way to the Bottom of Search Results: Make Sure Your Website Content Is Always Your Own – and Protect It! The success of your internet marketing depends a great deal on the text that appears on your website pages, blog posts, directory listings, etc. There’s been a great deal of… (Read More)

How to Create and Market Great Blog Content to Earn Your Readers’ Interest

April 8th, 2012 by InsideOut Solutions

Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)

Content Marketing “The New Way of Selling”

February 19th, 2012 by InsideOut Solutions

Internet Marketing Weekly: The Art of Online Sales As we have moved into the online era of “Content being King” you may have asked your self what exactly is Content Marketing. Furthermore you may have also wondered how would that increase my bottom line. The definition is, “Content Marketing is a marketing technique of creating… (Read More)

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