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CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing

By Shawn Kerr|2017-07-24T16:04:41-07:00July 24th, 2017|Internet Marketing|

It's a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return [...]

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Yoast SEO Content Analysis Adds Value to This Popular WordPress Plugin

By Shawn Kerr|2016-06-29T20:00:02-07:00June 29th, 2016|SEO|

The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and [...]

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Google RankBrain – What It Is and What It Means to Search Marketing

By Shawn Kerr|2015-11-30T15:30:39-07:00November 30th, 2015|InsideOut News|

Though announced on October 26, the new component of its search algorithm has been in place for a few months.  RankBrain's purpose [...]

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Google+ Authorship & Publisher Features Increase Authority with Google

By Shawn Kerr|2020-08-06T15:21:28-07:00August 27th, 2013|InsideOut News|

Questions from clients about how Google+ authorship and website publisher should be used continue to pour in.  They’ve read that they should [...]

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Internet Marketing Weekly: The Stuff That Really Matters

By Shawn Kerr|2022-12-29T10:47:09-07:00October 2nd, 2011|Internet Marketing|

Our Internet Marketing Weekly blog posts are designed to increase your return on investment. InsideOut is pleased to announce and [...]

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