Internet Marketing Weekly: What is “great content,” and how do I market it?
Success is closer than you think.
If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next?
Lets take a very brief moment to mention one thing that works time and again for both large and small businesses in acquiring customers: Inbound Marketing! The definition of Inbound Marketing is: “Any tactic that relies on earning people’s interest rather than buying it.” Earning people’s interest creates a kind of ripple effect both in how they share information about you (you being your business), and what effects the sharing has on your business.
So back to your blog. If we keep in the back of our minds that the goal is to earn people’s interest, then top quality content (helpful, informative, actionable, and optimized for search) should be uppermost in your mind when researching, composing editing that finally publishing your blog posts. Let’s look at what it takes to create great content.
Let’s Define “Great”
Below are 4 general themes that are usually present in great content. Your content should match up to at least one.
