InsideOut Solutions

Facebook Page Plugin for WordPress Websites

March 11th, 2012 by

Internet Marketing Weekly: Manage Facebook Page Content via Your WordPress Website

InsideOut Solutions is pleased to announce the release of our Facebook Page plugin, which allows WordPress website clients to manage content on a specific tab or their Facebook business page simply by logging into their WordPress website.

Use WordPress Plugin to Manage Facebook Content

The Facebook Page plugin for WordPress by InsideOut Solutions allows you to manage the content of a custom Facebook business page tab.

Whether you have a bed and breakfast inn website on Inndx or we host a WordPress website for your small business, dude ranch, destination lodging, association, chamber of commerce or visitors bureau, this WordPress plugin makes it easy to manage a custom tab with photos and information about your business on Facebook.

The Facebook Page Plugin for WordPress

FB Page on WordPress Admin Menubar

Once activated, you'll find the Facebook Page Plugin button between Video Tutorials and Gallery buttons in the left sidebar of your WordPress website administration area.

Content for the tab on your Facebook page is managed via the “FB Page” plugin page of your WordPress administrative area, the link for which is found in the left sidebar, and includes:

Description – Enter introductory text for the Facebook page here. This text may be formatted just like any page or post of your website.

Contact Information – This checkbox displays the contact information of your business that’s entered into the WordPress settings – no need to retype it here and it updates automatically should you change or add contact information.

Facebook Page Plugin Administration

The Facebook Page plugin administration area offers an easy drag-and-drop feature for photos.

Availability Link – This checkbox sets up a button that link to availability calendar or reservation system entered into your WordPress settings, ensuring that any changes you make to your calendar provider on your website is automatically updated on your Facebook page.

Gallery – Drag and drop up to five images from your website, located in the sidebar to the right as thumbnails, into this area. Once in the Gallery, you can reorder the photos and replace them as often as you like.

Facebook Page Plugin Items Administration

Use the Facebook Page plugin Items to display custom content, links and photos for rooms, specials, facilities, services and more.

Items – Items are things you want to list specifically on your Facebook page tab. For a bed and breakfast website we would recommend:

  • Facebook-only or general special(s)
  • Facebook-only or general events
  • Rooms – show each as an item or target rooms you tie to your Facebook-only specials
  • Special facilities or services, such as weddings, spa, tours, etc.

Each Item may be given a Name, a drag-and-drop photo selected from the right sidebar, an appropriate Link (e.g. to an availability calendar, more information on your website, etc.) and a Description.  Each of these may be edited anytime you want.  You may add Items to your tab and you may delete them by clearing all fields and removing the photo.  It’s that simple!

Footer – Enter any closing text for the page here. This text may be formatted just like any post or page of your website.

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Conferences and New Websites Mark the Start of 2011

March 1st, 2011 by

To date, 2011 has been a whirlwind of activity both in Sequim and on the road. Conferences and trade shows have kept us on the move. Building websites, and designing and printing travel planners have kept us busy at home. Whew. We wouldn’t trade it for anything.

Jack Waknitz and Lisa Lidback in Charleston, SC, for the PAII conference.

In early January, Pat McCauley, Jack Waknitz, and Lisa Lidback traveled to Charleston, South Carolina, for the PAII conference. As a PAII Silver Sponsor, InsideOut hosted the kick-off cocktail party at the conference, which was great fun for all who attended. Lisa, Jack, and Pat met some first time PAII attendees and saw many old friends. The PAII conference is always a good trip – we connect with our clients and meet new Innkeepers.

Barely home a week, Jack and Pat packed their bags once more and headed to the Dude Ranch Conference in Tucson, AZ, to share the new Dude Ranchers’ Association website with members of the association. They stayed with Rosemary and Dave Brown of Hacienda Del Deiserto, wonderful hosts and a charming casita. A highlight of the trip was certainly the wild javelinas that come each day to the back door of the inn, drawn by the great scents that waft from the kitchen. It was a great trip all around, not least because of the warm sunshine. Check out the video:

 

Laura Alisane and Pat McCauley then traveled to San Diego for the California Bed and Breakfast conference. Pat spoke about Critical Elements of Web Design. Laura hosted a FaceBook roundtable and a session about blog topics for innkeepers. It was good to connect with our neighbors to the south.

The InsideOut team back in Sequim has been busy as well. January saw the launch of several websites: duderanch.org; lonesomehollow.com (a redesign); and chestnutcottagerestaurant.com. February was dedicated to building more websites, and catching up on proposals and paperwork generated by the conferences.

We’ll be on the road again in April, and hope to see you then.

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Facebook Giving Admins the Ability to Unmerge Their Fan & Places Page

December 25th, 2010 by

FaceBook_can_unmerge_fan_places_pages

Fan Page Admins can now Unmerge their Merged Fan/Places Page!

If you are Facebook user who had created a Business or Fan Page, spent time and effort cultivating your Fan base through custom tabs and funtionality, then unwittingly “merged” your page with a Places page (complete with Bing map to pinpoint your location), this will be very good news.
On December 23rd, Facebook began rolling out the option to Unmerge to Page admins.

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Texas Bed and Breakfast Convention a Success

August 28th, 2009 by

We had a wonderful time in Granbury Texas for the Texas Bed and Breakfast Association Convention. Steven Dunston gave a “kick-off” keynote session to a packed, standing-room only audience, covering the success we had seen with the last year on the new TBBA web site. He also covered some important metrics for innkeepers to be able to evaluate where they actually need to focus their marketing efforts, like shoulder versus primary seasons. “15-minute Marketing Boot Camp” gave innkeepers effective tools to capture more of the travel market in their area.

On Monday, Katie Pate presented on “Internet Marketing with Facebook”. It was wonderful to see such interest in this new marketing platform, and we had another full audience. There were lots of good questions, like from our client Grover McMains, who owns a North Texas Bed and Breakfast in Fort Worth. He asked us about the important steps to having a modern web site before starting to focus time and energy into Facebook Marketing.

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Texas Bed and Breakfast Convention, Here We Come!

August 20th, 2009 by

Howdy Partners!

Steven Dunston, myself (Katie Pate) and company President Pat McCauley will be leaving this weekend to fly over to Granbury Texas for the annual Texas Bed and Breakfast Convention. We are pleased to be presenting on multiple subjects throughout the event, including Facebook marketing, blogging and general marketing makeovers. In fact, SEO Manager Steven Dunston will be presenting the kick off talk, “Web Stats Boot Camp”.

Steven will also be presenting some of the great results we have seen since launching the new Texas association site about one year ago (in September). Not only did we design the site for them, we are also helping them with their blog, and running AdWords for them.

Keep reading →

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