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Renting vs. Owning a Website – Small Business Considerations

By Shawn Kerr|2017-04-30T22:00:29-07:00April 30th, 2017|InsideOut News|

Renting vs. owning a website is a major decision for small businesses when they decide to begin, or modify, their web marketing.  This is the second [...]

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Managed SSL Hosting: Keep Google Happy & Website Secure with HTTPS

By Shawn Kerr|2022-12-29T11:11:06-07:00February 28th, 2017|InsideOut News|

SSL hosting has been receiving a lot of attention lately, and with good reason.  This security feature is also now a ranking [...]

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Responsive Website Design Upgrade Roundup

By Shawn Kerr|2016-12-28T22:00:52-07:00December 28th, 2016|InsideOut News|

Responsive website design remain a hot internet marketing topic for a lot of our clients in the B&B inn, dude ranch and [...]

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Facebook Travel Booking Certain Says Expedia CEO

By Shawn Kerr|2016-05-31T20:00:04-07:00May 31st, 2016|InsideOut News|

Expedia CEO Dara Khosrowshahi believes Facebook will be the next major website to enter the realm of the Online Travel Agency (OTA) [...]

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TripAdvisor Data Missing in Google Analytics? Fix It!

By Shawn Kerr|2016-04-27T20:00:49-07:00April 27th, 2016|InsideOut News|

In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a [...]

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Google Travel Planner for Mobile Keeps Users on Google

By Shawn Kerr|2016-01-31T16:00:40-07:00January 31st, 2016|InsideOut News|

In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner [...]

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Google RankBrain – What It Is and What It Means to Search Marketing

By Shawn Kerr|2015-11-30T15:30:39-07:00November 30th, 2015|InsideOut News|

Though announced on October 26, the new component of its search algorithm has been in place for a few months.  RankBrain's purpose [...]

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Google Hotel Ads Opens to More Partners…and Kills Google Hotel Finder

By Shawn Kerr|2015-09-29T16:00:02-07:00September 29th, 2015|InsideOut News|

On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System [...]

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Responsive Website Conversion Roundup

By Shawn Kerr|2024-06-26T15:15:53-07:00September 28th, 2015|InsideOut News|

This past year was a busy season for our web design staff.  In addition to all the new website designs and redesigns [...]

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Google Hotel Finder Changes and What They Mean to B&B Inns

By Shawn Kerr|2015-08-30T06:00:04-07:00August 30th, 2015|InsideOut News|

Recent updates to Google Hotel Finder metasearch change the way its users will find lodging. This article will explore the three major [...]

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Google Hotel Finder Direct Booking Is Being Tested

By Shawn Kerr|2015-07-28T16:00:39-07:00July 28th, 2015|InsideOut News|

Google began initial testing of its hotel room reservation system in early July. There has been no official announcement from the search [...]

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How to Fix Your Apple Maps Business Location

By Shawn Kerr|2015-06-29T10:00:41-07:00June 29th, 2015|InsideOut News|

With all the focus on local search on Google it is easy to forget about Apple, but keep in mind that Apples [...]

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