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Category Archives: Internet Marketing

How to Market Your Pet-Friendly B&B

April 22nd, 2012 by InsideOut Solutions

Internet Marketing Weekly: Attract guests traveling with pets to your bed and breakfast. Do you allow pets at your bed and breakfast? If so, how often do you welcome guests with pets? Have you noticed the growing trend in pet travel? Do potential guests know your inn is pet friendly? Let’s brainstorm. What could you… (Read More)

How to Create and Market Great Blog Content to Earn Your Readers’ Interest

April 8th, 2012 by InsideOut Solutions

Internet Marketing Weekly: What is “great content,” and how do I market it? If you’ve developed a schedule and system for blog posts, and posting what you believe is great content (helpful, informative, actionable, and optimized for search), and still find the traffic and follow though by readers to be lacking, then what’s next? Lets… (Read More)

Measuring ROI through your booking engine or shopping cart

April 1st, 2012 by InsideOut Solutions

Internet Marketing Weekly: Does your booking engine provide you enough information to make informed decisions about ROI? As a small business owner, you work hard to attract visitors to your website. Your website is optimized for search engines, and your directory listings are complete and compelling. You check your Analytics statistics every month, you blog… (Read More)

Will Google’s Changes Hurt Your Website (and Google)?

March 25th, 2012 by Shawn Kerr

Internet Marketing Weekly: Google is Changing – Not Always for the Better for Your Website Of the recent and rumored changes at Google, many have one thing in common: they are designed to entice Google users to remain on Google sites rather than click through to non-Google sites. The reason is straightforward enough: Google is… (Read More)

5 Ways YouTube Can Help Your Online Marketing

March 18th, 2012 by InsideOut Solutions

Internet Marketing Weekly: YouTube Can Be Used as a Great Marketing Tool to Help Your Business Grow   YouTube has grown into one of the most popular websites worldwide in the past couple of years. With over 2 billion videos viewed daily, it as emerged as one of the top search engines for content. As… (Read More)

Facebook Page Plugin for WordPress Websites

March 11th, 2012 by Shawn Kerr

Internet Marketing Weekly: Manage Facebook Page Content via Your WordPress Website InsideOut Solutions is pleased to announce the release of our Facebook Page plugin, which allows WordPress website clients to manage content on a specific tab or their Facebook business page simply by logging into their WordPress website. Whether you have a bed and breakfast… (Read More)

Everything You Need to Know About Facebook Timeline for Pages

March 4th, 2012 by InsideOut Solutions

In the wee hours of the morning on Wednesday, Feb 29th, (yes, leap-day) Facebook had initiated project Launch Timeline for Pages. There were a few lucky pages that were allowed to update in advance on this date, which was fortunate for the rest of us, so we could see what was on the horizon. The… (Read More)

Create a Custom Google Map for Your Blog Post

February 26th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Give tours of your area attractions to your blog readers by creating custom Google maps for your blog posts Are you surrounded by world-class hiking trails, ski resorts, or trout streams? Is your business in the midst of a museum or historical district? Do you want to show the world how close… (Read More)

Content Marketing “The New Way of Selling”

February 19th, 2012 by InsideOut Solutions

Internet Marketing Weekly: The Art of Online Sales As we have moved into the online era of “Content being King” you may have asked your self what exactly is Content Marketing. Furthermore you may have also wondered how would that increase my bottom line. The definition is, “Content Marketing is a marketing technique of creating… (Read More)

Using Pinterest to Enhance Your Online Visibility

February 12th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Pinterest is an image sharing social media platform that has been gaining a rapid rise in users, 10 million so far, and is showing itself to step far and above other image-sharing sites like Picasa and Flickr in search over the last eight months. Obtaining entree to Pinterest has proved a challenge… (Read More)

Your Website Branding Should Be Your Own Brand, Not Anyone Else’s

February 5th, 2012 by Shawn Kerr

Internet Marketing Weekly: Don’t Cede Your Website’s Branding to Promote the Brand of a Paid Membership Your website is your property (heck, even the place it is kept is called your domain). As a business, your website is the primary place to market your business online. Anyone who reaches it, whether by search engine or… (Read More)

Adding a Facebook Subscribe Button to your Personal Profile

January 29th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Facebook Timeline and Enabling the Subscribe Button The new version of Facebook for personal profiles called Timeline, will become mandatory within the week to all users. If you haven’t voluntarily enabled it, now is the time to add a great cover image that tells your story before the switch takes place. This… (Read More)

Why “Search Plus Your World” Means Google+ Business Pages Are Now Essential

January 22nd, 2012 by InsideOut Solutions

Internet Marketing Weekly: Google’s new “Search Plus Your World” presents marketing opportunities to businesses with Google+ business pages. Google’s moves toward personalizing search results took a dramatic turn a little over a week ago with the introduction of Search Plus Your World (SPYW). Now when you do a Google search while logged in to a… (Read More)

5 Steps to Help You Start Tweeting

January 15th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Strategies to help get started with Twitter, a quick and easy marketing tool that will gain you exposure. As we move into 2012, it is a great time to start your Twitter account. Twitter is an easy and quick marketing tool. Tweeting, if done correctly, can help you to gain exposure for… (Read More)

How To Increase Your Chances of ROI Using Facebook

January 8th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Social Media delivers a return on investment differently than traditional forms of outreach. In utilizing Social Media, ROI happens through meaningful “many-to-many” interactions with your online community. You’ve followed the advice of your marketing expert, and created a Facebook Fan Page for your business. You add a couple of the most recommended… (Read More)

Internet Marketing Resolutions for 2012

January 1st, 2012 by Shawn Kerr

Internet Marketing Weekly: Use the Lessons from 2011 to Plan Your Internet Marketing Resolutions for 2012 and Increase the Effectiveness of Your Online Efforts At the start of this new year, you may be experiencing an internet marketing hangover from 2011 and who could blame you? It was a hurricane (no mere whirlwind) of changes… (Read More)

Which Blog Posts Attract Readers?

December 25th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your… (Read More)