Category Archives: Internet Marketing

Which Blog Posts Attract Readers?

December 25th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your… (Read More)

5 Steps to Creating a Blogging Calendar for your Business

December 18th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: Creating a blogging calendar will help you to become a successful blogger. Content is King when it comes to Internet Marketing. A blog is going to become your number one tool for developing fresh, new and relevant content. But I often hear from business owners, “I don’t have enough time to… (Read More)

Major Changes Come to Twitter, Facebook and YouTube

December 11th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Updates to Social Media Marketing Heavyweights, Twitter, Facebook and YouTube It’s been a whirlwind week, filled with significant updates to three of the most important social media, and social marketing tools operating today. Twitter is launching an entirely new interface for both desktop and mobile devices, and YouTube has rearranged everything on… (Read More)

Twitter for Your Business: An Intro Guide to Get You Up & Running

November 20th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: The Basics of Twitter for Business What’s Twitter? Twitter is an information network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news (“what’s happening”) related to subjects you care about. At the core of Twitter are small bursts of information called Tweets. Each Tweet… (Read More)

Google+ now offering pages for businesses

November 13th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: Leveraging Google+ for Your Business Businesses can now create branded business pages on Google+, Google’s social media platform. Last week Google+ began allowing its members to create pages for local businesses, brands, products, organizations, sports teams, and other entities. These pages look and function similar to Google+ personal profiles, allowing businesses… (Read More)

Internet Marketing Weekly Feature: What Your Business Should Consider Before Offering Groupon or LivingSocial Deals The number of businesses doing “Deal of the Day” marketing on group buying websites such as Groupon and LivingSocial are growing quickly. Spurred on by the recession, businesses are trying this relatively new method of marketing in hopes of increasing… (Read More)

Scary Internet Marketing Mistakes

October 30th, 2011 by Shawn Kerr

Internet Marketing Weekly Feature: Don’t Scare Away Business Halloween is almost upon us. In the spirit of the spooky season, I felt compelled to list some of the scary internet marketing mistakes businesses make. The priority is to ensure that you can evaluate the Return On Investment (ROI) of your various internet marketing efforts. If… (Read More)

Evaluate your paid online directories with Google Analytics

October 23rd, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared in your inbox. Should you renew? How can you tell whether the price of your listing is a worthwhile investment of your marketing dollars? Google… (Read More)

Internet Marketing Weekly: 5 Steps to Improve Mobile PPC

October 16th, 2011 by InsideOut Solutions

Step 1 Target the Mobile Internet Users Develop campaigns specifically targeted towards mobile device users. Identify campaigns where mobile users are interacting with your ads, and use that data to build new campaigns that are strictly geared towards the mobile marketplace. By developing mobile only campaigns, this will allow you to compare your standard ads vs…. (Read More)

Internet Marketing Weekly Feature Many of you understand the importance of showing up on Google in location-based search, and have even claimed your Google Places listing. But how much time and attention have you given to your local listing on Bing? If you haven’t been paying much attention to the Bing Search Engine, head over,… (Read More)

InsideOut is pleased to announce and launch our new Internet Marketing Weekly series of blog posts that focuses on reporting the developments in the web marketplace and providing recommendations for all aspects of online business promotion. Our goal is to provide our clients, subscribers and casual readers with: Information about emerging internet marketing strategies Advice… (Read More)