March 3rd, 2012 by

Posting to Twitter from your Facebook Page

You’ve mastered your Facebook Fan Page, and feel comfortable posting status updates, photos and links from your blog. But you’ve been told that it’s equally important to create and use a Twitter account for your business as part of the suite of social media platforms that are so important to get your message out.
But you just don’t get Twitter. You don’t have time to tweet. You wonder, “What would I say? Who would follow me? Why would anyone care? And who has the time to tweet when I’ve got to bake the scones, greet guests, book reservations?”

Excellent points indeed!

If you’re comfortable using Facebook, you can enable auto-posting from your Facebook status updates (and other things) to your Twitter business account as well. Granted the etiquette, style and language are all slightly different for each platform, and over time, you’ll want to post on Twitter itself using #hashtags, @symbols, and RT (retweets), but in a pinch, and while you’re learning the ropes, go ahead and link the accounts!

Make sure you’ve already  created both a Facebook Fan Page, as well as a Twitter account for your business. If you know nothing about Twitter, we’ve got a helpful blog post to get you started.

This very short video tutorial will show you how.

Addendum to the video: In addition to enabling the checkbox for “status updates” you must also enable “links” and “photos” in order for your Facebook posts to also post to Twitter.

 

If you’d prefer written instructions:

Steps to connecting Facebook to Twitter for both current Pages and Timeline.

 

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February 12th, 2012 by

Internet Marketing Weekly:

Pinterest is an image sharing social media platform that has been gaining a rapid rise in users, 10 million so far, and is showing itself to step far and above other image-sharing sites like Picasa and Flickr in search over the last eight months.

pinterest-search-trends

Search trends for Pinterest have outranked others in 2011

Obtaining entree to Pinterest has proved a challenge for some. There are essentially two ways to go about obtaining an invite to create a Pinterest account.
The first is to go to Pinterest and request for an invitation using your name and email address. Sometimes however, the invitation never comes.

Request a Pinterest Invitation

Request a Pinterest Invitation

The other way is to ask a friend who is already on Pinterest to invite you via email, Facebook or Twitter. I’ve attempted to gain an invite both ways, only finding the latter to be successful.

Does Pinterest Have Marketing Value for Your Business?

Pinterest is all the rage right now — especially with the new Facebook integration. But can you use it for business purposes, visibility and marketing your inn, ranch or other business?
Since Pinterest, unlike other social networks, allows “do follow” on their links, rather than the more common “no-follow” with sites like Trip Advisor, the links provided on Pinterest are giving ranking benefit.
This being the case, consider implementing these practices to enhance your search visibility when using your Pinterest account for your business:

When Setting up Your Account Under “Edit Profile”:

  1. Make certain you set your profile so it is not hidden from search engines and use keyword-rich, descriptive text in the “about” section.
  2. Begin the “About” with your business URL. This is not a live link but it can’t hurt to have it here.
  3. List your web URL and also set the location to the city and state where your business is located.
  4. If your inn, ranch or other business is well represented with a Google Places page, consider using that as the landing page for your profile instead of your website. If there are great reviews of your business and services located there, then this can really add value.

pinterest-set-up-account

When Using Pinterest:

  1. Create boards with keyword-rich titles.
  2. Use well-optimized keyword text when writing descriptions of your pins.
  3. Make sure to pin attractive images. Pinterest users are all about the visual.
setting-up-pinterest-board

 What Kind of Boards Might You Create?

Pick 1-3 niches that you’re passionate about which also support what you do as an innkeeper.

  • Create a board for each of the main categories that are on your website, like rooms, breakfast items, area activities.
  • If you offer vegan, gluten-free, fine cuisine, locavore, etc., create a board that shows your finds to support this focus.
  • Design: If your inn has a unique architectural feature or design focus, create a board for this (New England Cape Cod, Beachy, Mid-century Modern, Bauhaus inspired, etc.).
  • Gardening: Do you have unique gardens, flowers, or a food garden you maintain for the table?
  • Do you offer a wedding venue, or a cooking school, or a stretch of river for fly fishing?

Inns & Associations Using Pinterest to Good Effect.

Blair House Inn Bed & Breakfast
The High Pointe Bed & Breakfast
The Flying Frog Bed & Breakfast
White Oak Manor
Shadowlawn Bed & Breakfast
California Association of Bed and Breakfast Inns

Develop a Style and Personality for Your Boards

The pin boards need to make sense for your business and you need to have enough content on them to make them worth following.

  • Create boards that reflect both your personal and business ideas.
  • Feature causes you support, area attractions, as well as businesses and people that support your business.
  • Create a group board to increase engagement. Whether your goal is to encourage your employees to spread the word about your business, or to  receive feedback from current or potential customers, Pinterest allows  boards to have contributors. Consider hosting a group board so that your followers can add their own additions and pictures.

Share content that is relevant and valuable and not overly promotional so people are able to discover new things. Facebook doesn’t necessarily allows for that kind of discovery, and the kind of conversation you have on Twitter and the feedback you receive is very different. Pinterest gives people the option to choose what information they are getting. Unlike a general Twitter feed, Pinterest users can choose to follow certain boards and select the kind of conversation they want to engage with.

Gauging Success With Feedback

You may want to look at all of your social media platforms as away to deepen your relationship with your customers. With Pinterest, an image you upload that is repined by others about a recipe, for example, may help as you develop new ones for your guests. If you see a particular room or garden feature being re-pinned, you may consider offering to feature that room in a promotion, or do a blog post on your gardening techniques.  You can gauge the most shared content as a way to improve how you speak to your fans, guests and followers.

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September 20th, 2011 by

There have been some major leaps and bounds in social media this month. Read on to discover important features and enhancements in Facebook, Google+, You Tube and Twitter to help you navigate the social sphere of your marketing efforts.

 What’s New This Month on Facebook?

1. Facebook Subscribe Button added to Personal Profiles:

Similar to the concept of following someone on Twitter, you can now allow people to subscribe to your Facebook updates, (non-Friends can only see posts you share publicly). Facebook users subscribing to your posts have the ability to filter the types of updates they want to follow including “Life Events, Status Updates, Photos, Videos and Games.” On a friend’s home page, click “Subscribed” then choose what content you want to see. Click to deselect items checked by default.

Facebook Subscribe Feature

Customize the content you see.

2. Create Smart Lists to quickly view content posted by Friends.

Facebook automatically creates Smart Lists based upon profile information you and your friends have in common, as well as any lists you’ve created in the past. You can also create new Smart Lists, as well as add and remove people from the lists any time you like.

Facebook Smart Lists

Manage your lists with Facebook Smart Lists

3. Filter Your News Feed: “Close Friends” and “Acquaintances” Lists

When you add people to your new Close Friends list their updates appear more frequently in your news feed. Your Acquaintance list will post only major updates from people in your news feed.

Facebook Lists

Close Friends list helps you manage the information in your news feed.

4. View Who Shares Your Pages Content

Now you can view Fans who share content on your Fan Page, or Pages you like. Under any wall post on a Fan Page, you can now click the link “View all shares” to see who’s shared the content.

View who shares your Facebook Pages content.

View who shares your Facebook Pages content.

5. Sharing Via Google’s New +Snippets on Google Maps

With +snippets, Google+ users can share directions or places with their Circles.
This new feature makes it easy to visit a web page and then share it on Google+. +Snippets is now available with Google Maps and will roll out on other Google products soon.

Click “Share” in the Google+ bar to share your Maps with your Circles

6. Edit Your Previously Uploaded Videos Right Inside YouTube

There’s no re-uploading necessary, and your videos maintain their video IDs, allowing you to keep the comments and view counts you’ve acquired on your videos. YouTube is a powerful means of marketing and sharing your business, and also a well-used search engine

7. Twitter Web Analytics Now Available:

Wondering how effective your Tweets are in driving traffic to your website?. Twitter Web Analytics is a new tool being rolled out in stages to users, that shows your three things:
See what content on your website is being shared on Twitter, what traffic is coming to your website from Twitter, and how effective the Tweet Button in on your blog, posts or web pages.

Twitters New Web Analytics

Twitter Web Analytics “will be made available to all website owners within the next few weeks.”

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April 27th, 2011 by

Could Groupon and LivingSocial Be Doomed?

Facebook has just launched its second deals program: Social Deals. The new effort appears to resemble Groupon-style daily deals. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program.

Check-in deals, free to users, are mobile centric and operate much like conventional coupons. Facebook’s new Social Deals, must be purchased up front using money or Facebook Credits (its virtual currency).

Think this might be a big deal? It is and here’s why:
There’s the small fact of Facebook’s massive user base. Groupon and LivingSocial offer nothing but deals. Facebook puts deals in between pictures of your friend’s adorable new puppy. And with more than 600 million users, each of whom has an average of 150 friends, the deals will be in front of a lot of people using Facebook.

Coupon sites such as Groupon and LivingSocial use Facebook to get new customers and to get them to share deals with their friends. But Facebook’s Deals will be more tightly integrated into the social network, giving it a significant edge over the other Social Buying sites.

Facebook so far hasn’t disclosed how much it plans to collect from businesses that offer deals to consumers through its service, saying only, “There are no upfront costs, Facebook takes a portion of the proceeds only if a deal is purchased.” Groupon and others typically keep up to half of the revenue.

Keep reading →

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December 25th, 2010 by

FaceBook_can_unmerge_fan_places_pages

Fan Page Admins can now Unmerge their Merged Fan/Places Page!

If you are Facebook user who had created a Business or Fan Page, spent time and effort cultivating your Fan base through custom tabs and funtionality, then unwittingly “merged” your page with a Places page (complete with Bing map to pinpoint your location), this will be very good news.
On December 23rd, Facebook began rolling out the option to Unmerge to Page admins.

Keep reading →

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December 2nd, 2010 by

dont-merge-facebook-places

Claim your Places Listing without Merging: Click to enlarge image

About 45 days ago, Facebook began offering Business page owners the option to also “claim” their Places Page (this uses address data pulled from and integrated with Bing Maps).
If you either come across your Places Page, or are asked by Facebook: “Is this your Business?” You will be asked if you’d like to Claim it. You may proceed to claim the Places Page, however, after the verification process is complete, you will receive a dialog box saying “You have successfully claimed this Place.” If you are given the option to “Merge” or “Continue without merging” we recommend that you choose the later because if you chose the “Merge” option you will lose your Business Page as you now know it, including the ability to set a custom landing page as the default for new fans. According to Facebook, a merge cannot be reversed. Here is a step-by-step visual guide to claiming your Places Page.

Keep reading →

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