COVID-19 New Variant: How Your B&B Should Respond
In today's ever-changing world, the hospitality industry faces a new challenge - a sudden surge in COVID-19 cases driven by a concerning [...]
Who Owns Your Data? Exploring Data Ownership in the Hospitality Industry
In today's digital age, data can be described as the new oil. It's a valuable resource that powers businesses across various industries, [...]
The Transatlantic Travel Shift: How Revenge Travel Impacts European Tourism and Challenges American Bed and Breakfasts
In the wake of the COVID-19 pandemic, a unique trend known as "revenge travel" has emerged, leading to a significant shift in [...]
Event Venues: The Hidden Charm of Bed and Breakfasts
Finding the perfect event venue is a top priority when planning for a special occasion. While large event spaces might be the [...]
The Benefits of Offering Travel Packages at Your Bed and Breakfast
When running a successful bed and breakfast, finding effective marketing strategies is essential to attract guests and stand out in the highly [...]
6 Google Ranking Factors You Need To Know
In today's digital world, having a strong online presence is crucial for the success of your business. Getting noticed can be challenging [...]
Google Analytics 4: Action Needed NOW!
Universal Analytics (UA) officially stopped tracking data on July 1st, 2023. To ensure the continued tracking and customization of your data, you [...]
The Power Of Video Content In Your Marketing Strategy
When it comes to promoting your business and engaging with your target audience, you can employ numerous marketing strategies. While popular methods [...]
Why Stay at A Bed and Breakfast?
When you’re looking to take a trip, one of the first things you’ll be looking for is lodging. While you could look [...]
Past Data When You Move To GA4: Use It Or Lose It
Universal Analytics will be replaced by Google Analytics 4 (GA4) on July 1, 2023, right around the corner. How does this affect [...]
The Average Website Lifespan May Be Shorter Than You Think
In an era of ever-evolving technology, websites have become the digital face of businesses, but the average website lifespan has become remarkably [...]
Why Online Reviews Are Essential For Your Brand
Online reviews have become critical in shaping consumer decisions in today's digital age. Guests increasingly rely on the feedback and experiences of [...]