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Effective July 2018, Google’s Chrome browser will mark all non-HTTPS sites as ‘not secure.’ If your site has not made the migration to SSL hosting yet, now is the time to do so. This push towards HTTPS encryption is nothing new. Google began differentiating the ranking signals of SSL-certified HTTPS websites and non-HTTPS websites back… (Read More)

GDPR Compliance – What You Need To Know and Do

May 17th, 2018 by Corey Edwards

The European Union’s GDPR law goes into effect on May 25th, 2018 and right now everyone’s talking about GDPR compliance. These new regulations target data protection and apply to any business that offers goods or services to EU customers. So, how does this effect you? What is GDPR? GDPR stands for General Data Protection Regulation…. (Read More)

Internet Marketing Trends for 2018

November 29th, 2017 by Shawn Kerr

We are quickly nearing the close of 2017 and that means it’s time for businesses to have a look at the internet marketing trends for 2018 so that they can “hit the ground running” by the time the New Year is upon us. The following trends are tailored to our clients in the B&B, dude… (Read More)

Get Customized Monthly Google Analytics Reporting

February 27th, 2015 by Josh Wise

Often, our clients want to dig in a little deeper to see how their site is performing. Unfortunately most soon come to realize that they don’t have the time to learn the more complicated aspects of Google Analytics and how to find and understand the data that they need to see. Sometimes, they’re not even sure… (Read More)

Which Blog Posts Attract Readers?

December 25th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your… (Read More)

Evaluate your paid online directories with Google Analytics

October 23rd, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared in your inbox. Should you renew? How can you tell whether the price of your listing is a worthwhile investment of your marketing dollars? Google… (Read More)