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CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing
July 24th, 2017 by Shawn Kerr
It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together. This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and Search Engine Optimization can be used to create a greater whole when used… (Read More)
Yoast SEO Content Analysis Adds Value to This Popular WordPress Plugin
June 29th, 2016 by Shawn Kerr
The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and published in WordPress websites. The Yoast SEO Content Analysis (aka Readability) tool adds a new dimension to consider in Search Engine Optimization efforts. This review also features other changes that are included with latest… (Read More)
Google RankBrain – What It Is and What It Means to Search Marketing
November 30th, 2015 by Shawn Kerr
Though announced on October 26, the new component of its search algorithm has been in place for a few months. RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine marketing (SEM) and inbound… (Read More)
Will Bing Go Bada-Boom or Bada-Bust…? A Lot Rides on Microsoft’s Xbox and Facebook
June 27th, 2012 by Shawn Kerr
Internet Marketing on Bing: What should be your strategy be with recent announcements about Xbox & Facebook? Bing now regularly edges out Yahoo as the second most used search engine and the overall trend indicates that it will continue to eat away at Yahoo’s share of the search pie. Thus far, Bing has not been… (Read More)
What’s the Difference Between a Blog and a Page?
July 5th, 2011 by InsideOut Solutions
Download and print a PDF version of this presentation here: What’s the Difference Between a Blog and a Page? (PDF)
New Tyler Texas Bed and Breakfast Website
June 9th, 2009 by InsideOut Solutions
The Rosevine Bed and Breakfast & Guest House web site has been a work in progress for many months now. Our lead designer Beth Logan worked with Innkeepers Rebecca and Burt Powell to maintain some of the stylistic attributes of the original site while creating something completely new. As we remind innkeepers over and over… (Read More)
Northwest Inns: A New Directory Site
January 26th, 2009 by InsideOut Solutions
About four months ago, the brilliant guys in our web department launched Northwest Inns, a guide to bed and breakfasts in Washington, Oregon, Montana and Idaho. The site was created as an experiment in SEO (Search Engine Optimization) as well as a place where we could list our current promotional clients to further their presence… (Read More)
Search Engine Marketing: Outpace the Competition in 2009
December 30th, 2008 by InsideOut Solutions
Now, for 2009, we are proud to introduce a whole new level of SEO (Search Engine Optimization) promotional packages to help your website perform better in the search engines, find new and more qualified visitors, and increase your online bookings.