How To Use Social Media Marketing To Boost Your Business
Social media is one of the most powerful tools in digital marketing. With platforms such as Facebook, Instagram, and YouTube dominating the [...]
Domain Name: To Change Or Not To Change
Your domain name is one of the most important aspects of your business. In fact, it may even be more important than [...]
Blog Posts: Why They Are So Important
One of the easiest ways to promote your online presence is to keep an active, healthy blog. If you’re wondering what a [...]
Inflation: Its Effect on the Hospitality Industry
In regards to inflation, new data from the United States government is showing a further increase in consumer prices across the board. [...]
Travel in the Time of Covid-19 – 2020 Year in Review
If it was the best of years, it was the worst of years in the tourism industry! The COVID-19 pandemic made an [...]
Digital Marketing In A Crisis
Business owners must face social and economic crisis differently than they do in their personal lives. Often, when the economy takes a [...]
Email Marketing for Small Businesses
Newsletters. Email marketing. Email campaigns. Automated Emails. No matter what you call it, we get them sent to our email inbox every [...]
Websites That Build Authority & Expertise Online
The main function of a website is sharing information. Depending on your industry, business, and marketing strategy that can look and feel [...]
User Generated Content: Leverage happy guests online!
Word-of-mouth was considered one of the most effective forms of marketing; now, there is user-generated content. As consumer insights continue to show, [...]
Hashtag Marketing for Hospitality Professionals
There is a collection of generations that call the criss-cross sign on your keypad a pound symbol. Younger generations more readily identify [...]
Marketing Vacations to Work Martyrs: New Work & Play Standards
Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken. [...]
Will “Work Martyr” Millennials Kill the Concept of Vacation as We Know It?
Many in the travel, hospitality and tourism industries worry about a growing "work martyr" culture within the Millennial generation that is resulting in an [...]