Ariel Ferree Sales & Digital Marketing A love of storytelling, an artistic eye, and an interest in psychology led Ariel Jasmin Ferree to earning a Bachelor’s degree in Marketing. While in college, she was recruited to join the Executive Development Program at Macy’s, the iconic fashion brand. Her marketing career began in the fashion industry… (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

Which Blog Posts Attract Readers?

December 25th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your… (Read More)

5 Steps to Creating a Blogging Calendar for your Business

December 18th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: Creating a blogging calendar will help you to become a successful blogger. Content is King when it comes to Internet Marketing. A blog is going to become your number one tool for developing fresh, new and relevant content. But I often hear from business owners, “I don’t have enough time to… (Read More)

Scary Internet Marketing Mistakes

October 30th, 2011 by Shawn Kerr

Internet Marketing Weekly Feature: Don’t Scare Away Business Halloween is almost upon us. In the spirit of the spooky season, I felt compelled to list some of the scary internet marketing mistakes businesses make. The priority is to ensure that you can evaluate the Return On Investment (ROI) of your various internet marketing efforts. If… (Read More)

The Dresser Palmer House, an Historic Inn, was very much in need of a new site design. When they came to us for help, we were more than happy to put together a new proof to help showcase this beautiful Savannah Inn. This is not your typical inn, it has amenities normally found in much… (Read More)

The Inn at English Meadows, formerly known as English Meadows Inn, was purchased by Eric and Liz Brodar in 2010. December of that year they set out to do a complete renovation. The Inn, which was built in 1860 as a Victorian/Greek revival house, had an old fashioned feel so Eric and Liz stripped out… (Read More)

What’s the Difference Between a Blog and a Page?

July 5th, 2011 by InsideOut Solutions

Download and print a PDF version of this presentation here: What’s the Difference Between a Blog and a Page? (PDF)

Steps to Building Your Online Brand Awareness

June 27th, 2011 by InsideOut Solutions

Brand awareness is no longer a one lane road. It’s more like a major interstate with lanes and exits in every direction. You can no longer rely on just buying advertising and sending customers marketing pieces in the mail. You have to interact and engage your potential customers. Consumers have always relied on word of… (Read More)

InsideOut Solutions is pleased to announce the launch of a new website and blog for Hoyt House, an Amelia Island bed and breakfast inn in Fernandina Beach, Florida. This beautiful new website was designed and developed by InsideOut Solutions in WordPress and features the photography of Christian Gianelli. With the new WordPress platform, Hoyt House… (Read More)

Taking the Training Wheels off your Blog

April 5th, 2010 by InsideOut Solutions

So you have been blogging, have you? Great! Blogging any where, about whatever suits you, is the first step. But now that you have the hang of it, it is time to venture down the block all on your own – the training wheels need to come off!

What to Blog About – Not Yourself

December 8th, 2009 by InsideOut Solutions

We recently got a disturbing email from one of our clients about her disdain of blogs. She expressed her frustration with the “stupid story that never ends”, and that they are often mindless bits of news that are not important for anyone’s real life. She makes some good points. The vast majority of blogs have… (Read More)

WordCamp Seattle

October 1st, 2009 by InsideOut Solutions

Last Saturday a handful of Web Dept.members went on a field trip to Fremont. A bustling community North of downtown Seattle, where Adobe has quite a large facility, WordPress held their first “WordCamp Seattle” event. It was a day of everything WordPress, blogging and social networking. Laptops were hard at work sending tweets out into… (Read More)

Texas Bed and Breakfast Convention, Here We Come!

August 20th, 2009 by InsideOut Solutions

Howdy Partners! Steven Dunston, myself (Katie Pate) and company President Pat McCauley will be leaving this weekend to fly over to Granbury Texas for the annual Texas Bed and Breakfast Convention. We are pleased to be presenting on multiple subjects throughout the event, including Facebook marketing, blogging and general marketing makeovers. In fact, SEO Manager… (Read More)

New Web Site for Richmond Bed and Breakfast

July 15th, 2009 by InsideOut Solutions

The William Miller House is an elegant property in the historic Fan District of Richmond Virginia. A small Inn in Downtown Richmond Virginia, the innkeepers were looking to invest in a website that was going to be a great tool for them for years to come. With two guest rooms, they are extremely committed to… (Read More)

New Bed and Breakfast Websites

June 15th, 2009 by InsideOut Solutions

We launched two new sites last week that are as different as they could be. Whale Bay Charters has a new WordPress site for their Alaskan Boat Charters, and the Blair House Inn, an extensive B&B in Texas Hill Country, also has a large new HTML-based site. The Blair House Inn is a unique property,… (Read More)

New website for Whitestone Inn

May 28th, 2008 by InsideOut Solutions

One of our largest single property sites to date, the new Whitestone Inn website launched this month. Whitestone is a resort property, bed and breakfast, wedding location, and real estate investment opportunity, all located on 600 acres on Watts Bar Lake in Tennessee. The new site design also includes a blog for the latest news… (Read More)