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InsideOut Solutions is offering a new, powerful Keyword Reporting Tool that can help you determine how well your site is ranking for certain keywords! Maintaining your site’s search engine ranking can feel like a never ending arms race. Luckily, there are a lot of tools out there to help, and InsideOut Solutions just added a… (Read More)

It is official: starting in July, 2018, Google will begin taking your page speed score into account when ranking mobile websites. This new level of scrutiny and ranking includes responsive versions of websites as well. What does this mean for you and your website? Well, let’s get you up to speed …

Migrate to HTTPS: A New Incentive from Google

August 30th, 2017 by Shawn Kerr

Google Search Console is sending email notifications to its users about near-term and longer-term changes coming to Chrome, Google’s web browser. Starting in October, Google Chrome users will see a “NOT SECURE” notification on any data entry forms found on HTTP website pages. This change is yet another signal from Google to get websites to… (Read More)

Google Knowledge Graph Gets Social

January 26th, 2015 by Josh Wise

Ever been searching for a business in Google and wish that you could see its social profiles in the search results? If so, your wait is over. Late in 2014, Google created some template coding that enables users to add social media profiles (Facebook, Twitter, Pinterest, etc.) into their website’s own coding. After a short time, these… (Read More)

If you have been using the Google Places or Google+ Pages dashboard to manage information about your business, then you have or soon will see that your account has been automatically changed to the new dashboard for Google My Business. What Is Google My Business? Google My Business was developed to make it easier to… (Read More)

Google Universal Analytics is likely to be a major topic of discussion with our clients throughout 2014.  In this post, I will break down the initial information on the what, why and when of this upgrade for our managed website hosting clients. What Is Google Universal Analytics? Google Universal Analytics is an entirely new script,… (Read More)

Internet Marketing Weekly: Google is Changing – Not Always for the Better for Your Website Of the recent and rumored changes at Google, many have one thing in common: they are designed to entice Google users to remain on Google sites rather than click through to non-Google sites. The reason is straightforward enough: Google is… (Read More)

Internet Marketing Weekly: Google’s new “Search Plus Your World” presents marketing opportunities to businesses with Google+ business pages. Google’s moves toward personalizing search results took a dramatic turn a little over a week ago with the introduction of Search Plus Your World (SPYW). Now when you do a Google search while logged in to a… (Read More)

Internet Marketing Resolutions for 2012

January 1st, 2012 by Shawn Kerr

Internet Marketing Weekly: Use the Lessons from 2011 to Plan Your Internet Marketing Resolutions for 2012 and Increase the Effectiveness of Your Online Efforts At the start of this new year, you may be experiencing an internet marketing hangover from 2011 and who could blame you? It was a hurricane (no mere whirlwind) of changes… (Read More)

Google+ now offering pages for businesses

November 13th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: Leveraging Google+ for Your Business Businesses can now create branded business pages on Google+, Google’s social media platform. Last week Google+ began allowing its members to create pages for local businesses, brands, products, organizations, sports teams, and other entities. These pages look and function similar to Google+ personal profiles, allowing businesses… (Read More)

How fast is your website?

February 18th, 2010 by InsideOut Solutions

Matt Cutts, Google’s unofficial SEO spokesperson, recently has said that the time that it takes a website page to load in a browser is now an important factor in your Google ranking. So if your website has inline styling, is table-based, built around Flash or image-heavy, chances are that your page download times will hurt… (Read More)

New Feature on Google Local Business Listings

December 23rd, 2009 by InsideOut Solutions

Google is always updating the features they provide to their users. The newest feature we are seeing now under the Google Local Business Center is called “What people are saying about”. It seem that Google is reading reviews left about your property and parsing them into segments that a user can read. Check out the… (Read More)

Google Local Business Center Help

November 12th, 2009 by InsideOut Solutions

Google Maps is a major component with every Google Search.  If you do a search for a business type along with a city, Google is most likely going to provide to you a list of results and their location on a map.  See the example below when a search is done for Eureka Springs Bed… (Read More)

Quick Tips for Marketing your Bed and Breakfast Web Site

September 2nd, 2009 by InsideOut Solutions

Something easy you can do to increase your market share is explore other top sites on Google for your search terms. For example, say you own a bed and breakfast in Tennessee. The first thing that you want to do is explore what kind of sites are showing up in the top 10 on Google… (Read More)