Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation.  A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)

It’s out with the old and in with the new (year, that is).  Search Engine Optimization (SEO) is always evolvingn, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)

von Stiehl Winery in Algoma, Wisconsin, is the state’s oldest licensed winery. Housed in an Italianate building on the National Register of Historic Places, the winery has a wonderful sense history as well as Lake Michigan views from their terrace. It’s a great place to visit, with fine wines and a laid-back, friendly atmosphere. The… (Read More)

I receive a handful of customer calls per month that deal with the social media marketing on Facebook, Twitter, Google+ et al.  While the customer outlines their questions, I go to their website to see if they have been blogging.  If they haven’t posted in more than a couple of weeks (typically it will be… (Read More)

A true Texas Hospitality Experience. Murski Homestead Bed and Breakfast is located in Beautiful Brenham, TX. We are pleased to launch this new website for a very unique guest ranch located just an hour west of Houston and East of Austin. The Guest Ranch specializes in elopements, weddings and cooking classes. You can sign up… (Read More)

Google+ now offering pages for businesses

November 13th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: Leveraging Google+ for Your Business Businesses can now create branded business pages on Google+, Google’s social media platform. Last week Google+ began allowing its members to create pages for local businesses, brands, products, organizations, sports teams, and other entities. These pages look and function similar to Google+ personal profiles, allowing businesses… (Read More)

Evaluate your paid online directories with Google Analytics

October 23rd, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared in your inbox. Should you renew? How can you tell whether the price of your listing is a worthwhile investment of your marketing dollars? Google… (Read More)

Internet Marketing Weekly: 5 Steps to Improve Mobile PPC

October 16th, 2011 by InsideOut Solutions

Step 1 Target the Mobile Internet Users Develop campaigns specifically targeted towards mobile device users. Identify campaigns where mobile users are interacting with your ads, and use that data to build new campaigns that are strictly geared towards the mobile marketplace. By developing mobile only campaigns, this will allow you to compare your standard ads vs…. (Read More)