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CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing

July 24th, 2017 by Shawn Kerr

It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together.   This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and Search Engine Optimization can be used to create a greater whole when used… (Read More)

Find Keywords for SEO Using Google Autocomplete & AdWords Keyword Planner

July 31st, 2016 by Shawn Kerr

The struggle to find keywords for SEO (Search Engine Optimization) as part of content marketing is often challenging…and more often simply neglected in the rush to get the content published.  As a follow-up to last month’s post on the latest version of the Yoast SEO plugin for WordPress (and a recommended read before tackling this more advanced… (Read More)

Yoast SEO Content Analysis Adds Value to This Popular WordPress Plugin

June 29th, 2016 by Shawn Kerr

The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and published in WordPress websites.  The Yoast SEO Content Analysis (aka Readability) tool adds a new dimension to consider in Search Engine Optimization efforts.  This review also features other changes that are included with latest… (Read More)

Google Knowledge Graph Gets Social

January 26th, 2015 by Josh Wise

Ever been searching for a business in Google and wish that you could see its social profiles in the search results? If so, your wait is over. Late in 2014, Google created some template coding that enables users to add social media profiles (Facebook, Twitter, Pinterest, etc.) into their website’s own coding. After a short time, these… (Read More)

Internet Marketing Resolutions for 2012

January 1st, 2012 by Shawn Kerr

Internet Marketing Weekly: Use the Lessons from 2011 to Plan Your Internet Marketing Resolutions for 2012 and Increase the Effectiveness of Your Online Efforts At the start of this new year, you may be experiencing an internet marketing hangover from 2011 and who could blame you? It was a hurricane (no mere whirlwind) of changes… (Read More)

Internet Marketing Weekly: The Stuff That Really Matters

October 2nd, 2011 by Shawn Kerr

InsideOut is pleased to announce and launch our new Internet Marketing Weekly series of blog posts that focuses on reporting the developments in the web marketplace and providing recommendations for all aspects of online business promotion. Our goal is to provide our clients, subscribers and casual readers with: Information about emerging internet marketing strategies Advice… (Read More)

Google Local Business Center Help

November 12th, 2009 by InsideOut Solutions

Google Maps is a major component with every Google Search.  If you do a search for a business type along with a city, Google is most likely going to provide to you a list of results and their location on a map.  See the example below when a search is done for Eureka Springs Bed… (Read More)