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InsideOut’s graphic design department has helped clients with a wide range of logo needs, including original logo designs and help for existing logos. One of our lead graphic designers, Jennifer, discusses some of our recent logo projects … Help With Existing Logos We’ve often had clients with logos designed in Photoshop and/or the art looked… (Read More)

InsideOut Solutions is proud to announce the November 10 launch of a new responsive bed & breakfast website for Federal House Inn – a luxury Berkshires B&B located in Lee, Massachusetts. History of Federal House Inn as a Client of InsideOut Solutions Previous owners Kolleen & Brian Weinrich began looking for new a new website host in… (Read More)

Branding Your Business: TheInnkeeper.com

January 24th, 2014 by jennifer

When it comes to branding your business, just getting past the logo design can be daunting. Once you have a logo, what do you do with it? Mariah Walters, CEO of TheInnkeeper.com bed & breakfast directory, had an existing logo, a lot of ideas, and a short timeline as the annual PAII conference approached. What… (Read More)

Logo and Branding Basics for Innkeepers

October 6th, 2010 by jennifer

Your Sign Is Not Your Logo The sign at the front of your inn has one main function—to be noticed by people passing by. Your front sign is important, but your logo is more critical because of its broader function as a marketing tool. A logo is more than a picture next to the name… (Read More)

1890 Williams House Marketing Materials Update

February 17th, 2009 by jennifer

A new logo establishes the look and feel of 1890 Williams House’s new web site, rack card and business card.